SAN FRANCISCO – Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that it has reached an agreement to acquire Rollic, an Istanbul-based mobile game developer and publisher, with an interesting portfolio of popular hyper-casual games. that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper casual market, one of the largest and fastest developing categories of cellular games, and adds a highly talented team and an extensive network of third-party developers. Rollic will particularly build our audience and expand our advertising business.
Founded in December 2018 through Burak Vardal, Deniz Basaran and Mehmet Can Yavuz, Rollic is a hyper-casual game editor and developer founded in Istanbul, Turkey. Eight of Rollic’s games reached no. 1 or 2 games downloaded loosely from the U.S. App Store, and its most recent versions, Go Knots 3-d and Tangle Master 3-d, were the two top games downloaded from the U.S. App Store. In the last quarter of 2020. Rollic’s titles have lately more than five million active mobile users (DAUs) and 6 five million per month of active mobile users (MAUs).
“We are excited to expand into the hyper-casual category with the acquisition of Rollic, one of the fastest developing hyper-casual developers and publishers in the world in 2020, led by an incredibly artistic team,” said Frank Gibeau, Zynga’s CEO. “With Rollic, we are particularly expanding our audience, expanding and diversifying our global advertising business, and adding to our gaming portfolio and developer network. Zynga and Rollic are positioned to grow faster together.”
“The Rollic team is proud to enroll in Zynga,” said Burak Vardal, founder and CEO of Rollic. “Our hyper-casual experience is perfectly suited to Zynga’s product management, knowledge science, advertising monetization and publishing skills. With Rollic’s strong list of existing and new hyper-casual games that enroll in Zynga’s portfolio, we look forward to advancing our collective project to attach the global through games.”
Zynga will get 80% of Rollic for $168 million in cash. The final attention of the initial transaction will also come with the same previous changes and is expected to close on October 1, 2020. Over the next 3 years, Zynga will get the remaining 20% in letters equivalent to sentiments based on express profitability. Objectives.
Editor’s Note:
Key art and transmission resources that can be used at the following link: https://bit.ly/ZyngaRollic
Zynga is a global leader in interactive entertainment with a project to connect the global through games. To date, more than a billion people have played Zynga franchises, adding CSR RacingTM, Empires – PuzzlesTM, Merge Dragons. TM, Merge Magic! TM, Toon Blast ™, Toy Blast ™, Words With FriendsTM and Zynga PokerTM. Zynga games are available in over 150 countries and can be played on social platforms and mobile devices around the world. Founded in 2007, the company is headquartered in San Francisco and is headquartered in the United States, Canada, United Kingdom, Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or visit Zynga on Twitter, Instagram, Facebook or the Zynga blog.
About Rollic
Forward-looking statements
This press release includes forward-looking statements, adding statements related to, among other things: our ability to reap the expected benefits of the acquisition of Rollic Oyun Yazelum sees Pazarlama Anonim ‘arketi’, (“Rollic”), adding to expand our global audience and advertising business, developing our average ULU and cellular MAU, and enriching our line of progress and overall growth; The value acquired by the acquisition of Rollic; The form and adjudication of transaction care; When the transaction is expected to close and our ability to make monetary projections. Forward-looking statements come with words like “perspective,” “projected,” “planned,” “intention,” “will,” “anticipate,” “believe,” “objective,” “expect,” and forward-looking statements are sometimes forward-looking. The realization or good fortune of the problems covered through these forward-looking statements carries significant risks, uncertainties and assumptions, and our actual effects may differ materially from those expected or implied. These forward-looking statements, which are based on the form given to us as of the date hereof, deserve that they are not unduly trusted. We assume no legal responsibility for updating such statements. Factors that can also cause actual effects to differ come with satisfaction from the final situations of the transaction and our ability to complete the transaction in a timely manner, integrate Rollic well and offload the expected benefits of the transaction. More information about these risks, uncertainties, assumptions, and additional points that would possibly cause the actual effects to differ are described or described in more detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be downloaded by visiting our online Investor Relations page on http://investor.zynga.com or the SEC’s online page at www.sec.gov.
Key measures
We manage our business following various operational parameters, adding cellular DAA. Mobile DAA, which is measured by the daily active users of our mobile games, is recorded and estimated through our internal analytics systems. We perform mobile ERA and other operational measures that use the internal knowledge of the company based on the monitoring of user account activity. We also use data provided through third parties, adding third-party network connections provided through platform providers, to help us know if a player connected to two or more user accounts is the same person.
Mobile DAU. We describe the cellular DAU as the number of other people who played one of our mobile games on a given day. The average cellular DAU sets for a given era correspond to the average of cellular DAU sets for each day of that era. According to this metric, an individual who plays two other mobile games on the same day is counted as two DAAs. We use cellular AU as a measure of public participation.
MOBILE MAU: We describe active cellular users (MAMs) per month as the number of other people who played one of our cell games during the 30-day era, ending with the measurement date. According to this metric, an individual who plays two other cellular games during the same 30-day era is counted as two cellular MAA. We use data provided through third parties to help us identify other people who are playing the same cell game to reduce this duplication. However, since we have no knowledge of third-party network connection to attach a user who has played with multiple user accounts, a player can be counted as multiple cellular MAUs. The average cellular MOA for a given era is the average cell MAA at the end of each month during this era. We use cellular MAU to measure the total duration of the game audience.
See the businesswire.com edition: https://www.businesswire.com/news/home/20200805005030/fr/
Contacts
Zynga Investor Relations: Rebecca Lau [email protected]
Zynga Press: Sarah Ross [email protected]
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