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Lyor Cohen, global head of music for YouTube and Google, and Diane Warren, extraordinary composer, took the stage at Stockholm’s Musikaliska Kvarteret theatre on Monday (May 23) to be interviewed by Swedish journalist Jan Gradvall. Her appearance is part of Polar Talks, an annual day of conversations about “the strength of music,” according to Marie Ledin, executive director of Sweden’s Polar Music Prize. The award founded by his father, ABBA manager Stig Anderson in 1992 to honor the world’s top classical and pop musicians, and the Polar Talks were added to the program a dozen years ago. years.
Cohen’s interview kicked off conversations when he answered questions about his life in development and his existing paintings on YouTube. When asked what recommendation he would give to emerging artists in the industry, Cohen said other people who paint in the industry tell artists they deserve to be there. “One of the saddest parts of this era is that those artists have to make likes, fans, fans and they have such masculine tasks in the social sense and last week I heard this guy who ran a big record company say, ‘Focus on’ from time to time brilliant. I think it was perfect. “
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Gradvall sought to learn how Cohen became interested in rap music in his early days. “My brother was a carpentry instructor in South Central Los Angeles at a high school called Verben Dei,” he replied. “He would take me to his basketball games. And at every break, a guy with the bass and a guy with the drums and the dancers would run in the middle of the court and do some of the funniest beats. When I was a child, I couldn’t hear what I had just heard. . Much later, when I heard (station R
Cohen rented a new trio called Run-DMC to perform a local concert. Joseph Simmons, known as DJ Run, called his brother Russell, co-founder of Def Jam with Rick Rubin, and told him he would have to rent Cohen to paint for the band. Cohen flew to New York and promptly sent to London. “This is how I have become your tour manager for 3 1/2 years. If I hadn’t been to New York, what would I have done?I have no idea. “
One of Cohen’s most memorable gestures was inviting Adidas executive Angelo Anastasio to watch Run-DMC play at Madison Square Garden. “It was one of the most depressing parties of my life because it was the first time a rapper played at MSG. n just a feat for Run-DMC, it was a feat for the art form. I don’t forget that the backstage was horribly overrun [of people] and the big MSG boss said, “There’s not enough cash to have some money. “another rapper in the garden. ” It was a great learning experience for me because I was inside and letting everything go out of sync. But the positive that came out of this exhibition was Run-DMC’s true hobby and love for Adidas Sneakers. They liked the product so much. That’s why it was such a smart [approved] deal for Adidas and for Run-DMC. But I wish I had been more sophisticated, I would have made a more wonderful deal for the children. , Cohen’s deal has become a style for other hip-hop teams to signal primary approval deals.
Speaking about his existing paintings on YouTube, Cohen told Gradvall that the business nurtures the strip and the avant-garde. “And suddenly you have the explosion of Afro rhythms or Latin music. “We went to Nigeria about 4 years ago and found the ecosystem there. I write on my blog that if you listened to the melodies, you would know for sure that they would have a global impact. It’s great to see Burna Boy promoting Madison Square Garden and the whole expansion like that, anything you wouldn’t see without the YouTube expansion. I like to replace things when they paint, not when they don’t. When I started [the record and entertainment company] 300, on the front of the workplace door, I painted a line of Bob Dylan: “If you’re not busy being born, you’re busy dying. “That’s what I feelArray When you’re in touch and sparks jump, you get burned and I was actually burned. The joy I feel at seeing things happen outweighs any disappointment or burn I feel when I’m in deep friction.
“I know it’s strange that he’s switched from classic media to YouTube. They are looking to understand why I am here and why I am so successful. For me, I’m the musician who works at YouTube and Google. I like to put things together, so last week we had an off-site assembly in London and I asked the music industry to meet with the head of engineering, the product manager and the head of users and I walked away and let them build lovely products. We have two billion daily active users. We have many other people who depend on the platform, whether it is the user and the creator. It’s very exciting to see what happens. “
The verbal exchange focused on how artists and songwriters make money from YouTube. “. We live in a virtual world with imperfect data. There are many magnificent compositions and composers who are not paid due to imperfect data and Björn has this program called Sessions. We worked with him to make sure the metadata was good and that those who were there to record and play on a composition they got paid for. Now, it’s all just reminiscent after the fact and the lawyers and managers agreed what they agreed. All those disorders will eventually be resolved.
After Cohen’s interview, Warren went up to the floor to speak with Gradvall. When asked about the secret of her good fortune and her way of running, the Los Angeles-based composer and winner of the 2020 Polar Music Prize needed three words: “I show up. “
Annika Berglund
Although Warren bought his own construction on Cahuenga Blvd. In Hollywood to space out his own publishing space, Realsongs, he still works in his “cave,” which is what he calls his former workplace in what was RCA’s construction on Sunset Blvd. Gradvall referred to the severe Northridge earthquake in 1994 that shook the building so much that all of Warren’s music devices and tapes were thrown to the ground. “It looks like this,” Warren said. No, I’m just lazy,” she said with a laugh from the audience. She admitted that she took the keyboards so she didn’t have to touch them sitting on the floor.
With the same clever humor, Warren answered a question about being a 13-time loser at the Oscars. She joked that this is the all-time record for a woman in the nearly 100-year history of the Oscars. He added: “Okay. There are only five nominated songs from a bunch of songs written for videos each year. This is a victory for me.
Pressed to choose her favorite from all the songs she wrote, Warren quoted “Because You Loved Me” from “Up Close and Personal,” which has a deeper meaning for her, as it was a tribute to her father, who encouraged her to write. when it was being developed in Van Nuys, California. ” It has become a wonderful wedding song and a wonderful funeral song. It’s actually weird,” Warren said with more laughs. He also talked about “Til It Happens to You,” which he wrote with Lady Gaga for the 2015 documentary “The Hunting Ground. “While the film is about rape on campus, Warren said the lyrics can be applied to many non-public situations, adding that she is a victim of harassment.
Warren also talked about what encouraged her to become a songwriter rather than an artist. “I read what was in parentheses under the names of the artists. “She wanted to be Gerry Goffin and Carole King, not the Drifters.
Warren also referred to Aerosmith’s “I Don’t Want to Miss a Thing” and said the band told an interviewer they “sold out” by recording a Diane Warren song. “Maybe it was at that time,” he acknowledged, “but it’s the greatest good fortune they’ve ever had. “
Warren won his Polar Music Prize from King Carl XVI Gustav of Sweden in the rite held on Tuesday, May 24 at the Grand Hotel in Stockholm. Although he named the winner in 2020, there was no rite that year or in 2021 due to the COVID pandemic.
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