YouTube officially interrupted television. However, it is not a hostile acquisition: other people to spend more time watching YouTube on their televisions than in their phones, at least in American homes.
People spend more than one billion hours seeing daily on YouTube, Neal Mohan shared in a new blog.
It is an impressive feat. Almost two decades ago, the exchange of videos and transmission facilities such as YouTube presented an option for television and boredom of transmission programming. They were the new great young people in the block. But over time, our lives have penetrated the norm.
YouTube a pioneer in the area and, a bit like his companions, his philosophy around providing more possible options turned out to be the right bet.
This achieves a lot to come. YouTube is already more sensible to lists for the time of transmission in the United States for two consecutive years, according to Nielsen.
The service that belongs to Google has also diligently packed its user interface and its television features to provide a greater visualization experience, such as the penis note.
“But the” new “TV does not look like the” old television, “Mohan said on the blog. “It is interactive and understands things like short (yes, other people look at them on televisions), podcasts and live flows, just along sports, comedies and communications of screens that other people already like. ” “
Mohan also took a moment to show off YouTube’s plans to integrate AI into their service, either to facilitate the expansion of creators and facilitate the audience to notice new content.
“We also use AI so that assistance creators locate new audiences,” Mohan said. “For videos with audio doubles, more than 40% of the general observation time comes from the audience than paying attention to a covered language. Last year, we introduced automatic dubbing, which is to attend creators to translate their videos into several languages with a button key. »
YouTube’s cultural influence has become undeniable, but not for the best.
As the importance of the platform increased, it became a battlefield for political force struggles. Before the US elections of 2024, the reports referred to a litany of creators in the production of Actitprop through the Kremlin to sow political discord.
However, YouTube has helped tons of trampoline of dear content and personalities that continue to exceed the limits and redefine creativity. It is not unexpected that in recent years, the issuing, who already have a strong presence on the platform, have requested collaborations with YouTubers.
Congratulations, YouTube. Matter television, but in the right direction.