Instruction videos, short students, old clips and new clips, and films clips and TV: everything is in the same place: YouTube. The “idea of the dinner table” in 2005 is now the largest video exchange platform in the world. With more than 2. 7 billion active users per month, it is the application of maximum popular transmission and is still the moment on the maximum page visited online in the world, after just Google.
This April will mark the twentieth anniversary of the first video that is downloaded, however, on February 14, 2005, the Corporate founded through Steve Chen, Chad Hurley and Jawed Karim.
“In two decades, YouTube remodeled the video culture and built a flourishing artistic economy,” Neal Mohan wrote on Tuesday, the YouTube CEO, in his annual letter to consumers. “Today’s creators have gone from the filming of videos of themselves on computers to the structure of studies and the production of popular communication exhibitions and feature films. “
Mohan added that users are not only on YouTube on computers or phones. The video exchange service moved to the living room, where more than one billion hours of videos service content are seen daily on televisions in the United States
“According to Nielsen, YouTube is No. 1 at the time of transmission in the United States for two years,” Mohan added.
In fact, YouTube arrived here apart from its first official video, an 18 -second clip titled “Me at The Zoo”, which was downloaded through Karim. Only one year after its launch, Google acquired YouTube for $ 1. 65 billion.
“YouTube have an effect on the continuous, as it celebrates their twentieth anniversary,” said Susan Schreiner, an analyst at the C4 trends generation industry.
“Unlike other platforms, it has become a significant part of American and global culture,” she added. “When it burst onto the scene, it quickly became the fastest-growing site on the web, hosting over 65,000 new video uploads and delivering an average of 100 million video views per day within just a few months.”
YouTube is undoubtedly an example of arrival at the right time. A few years earlier, there would not be enough Americans with broadband, which is mandatory for the transmission of its content. A few years later, anything else may also have evolved in its place, and we could not have noticed that the network of creators evolves.
“There were many” things “that happened at the right time,” said Scott Talan, an assistant professor of Public Relations and Strategic Communication at the American University. “YouTube came out here just before the iPhone up and smartphones, which gave everyone the opportunity to film the video without the desire of a beloved Got Got Herera and Monting Tools. “
The forgotten component of the story is that an application to share videos for the type of content that we see now not the plan that began to have dinner.
“The original concept is a video dating site, but it didn’t work,” said Talan.
In fact, it is for the best, because the company pivot paved the way for what we have today. Instead, this resulted in a platform that led to a network of creators like no other.
“YouTube the first giant platform that allowed creativity and content exchange,” said Schreiner. “Retrospectively, while the common content, like someone who plays an instrument, makes comedy or simply dinner a laughter: the concept of creation and then power percentage of an overwhelming video. “
The platform laid the basic concepts of the generation of creators of content and monetization models.
“For many artists, musicians and others, this has eliminated the intermediary, which allows them to attribute directly to consumers,” Schreiner added. “Fast advance until 2025, and there are more creators, more channels, more content and evolution rules, youtube continues. “
Talan added that a giant component of the good fortune of YouTube is that “Hing reflects genuine life as a video”, and it is unexpected that Google needs component, by obtaining the company in 2006.
To say that now there is something for everyone is an overestimation through a scope of the imagination.
“There are many things between education, entertainment and information. Videos on how to reposition a tire, cook a meal or anything else is much greater than a manual that you read without a magnifying glass,” Talan said. “We have also noticed it completely, where the maximum popular position to pay attention to the podcasts is YouTube, appearing how much it has evolved. “
This progression does not end soon.
“Today, youtubers not only make videos; they are for their audience, they describe their niche and build their brand,” Schreiner continued. “Despite Tiktok and reels, longevity and dynamism of YouTube they defend the evolution of the interests of spectators and technological progress, as well as their reactivity and their adaptability to personal tastes and converted trends. “
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