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For some, “video podcasts” are a contradiction, which doesn’t make them any less popular.
By Reggie Ugwu
For its new podcast studio in Burbank, California, Exactly Right Media (the corporate hits like “My Favourite Murder” and “This Podcast Will Kill You”) has made several investments in high-end audio equipment: soundproofing, microphones, a committed team. control room.
But that’s only part of the job.
Then, he bought a dozen video cameras with the help of consultants, hired a set designer and a lighting designer, and set about building the scaffolding from which the new apparatus would be suspended.
“We discovered the armor builder in town,” said Danielle Kramer, the company’s lead chief operating officer.
Until recently, Exactly Right wouldn’t have needed such a device, more typical of a television studio than an audio company, whose products are often consumed on long commutes to work or while washing dishes during the week. But the podcast industry is evolving. As consumers, especially those under the age of 30, spend more time on video platforms like YouTube and TikTok, many audio creators are reinventing their paintings to get noticed and heard.
New shows, such as “Power User,” “Beyond the Arc” and “What Now? With Trevor Noah,” now launching with a video on day one, while established series like “The Bodybuilders” and “Planet Money” have been added. video supplements. According to research by The Times published through Edison Research, 16 of the 30 most sensational podcasts of the last quarter of 2023 — more than a portion — were posted as filmed videos, compared to only seven of the most popular. Sensible 30 from the same era two years earlier.
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