Consumers are frustrated with the way Google handles their knowledge and invasive ad targeting.
Because of
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The online ad page TradingPlatforms. com has been analyzing data in the area of U. S. search engines. U. S. for a decade. Current trends suggest that Microsoft sites have a higher percentage of their market by 76% this period. In addition, Microsoft saw the market grow from 15. 2% in January 2012 to 26. 8% in January 2022.
It is difficult to grow without a loser in a market economy. The biggest loser in the rise of Microsoft sites turns out to be Google’s search engine. Although its dominance of the market remains largely undisputed, Google has continued to lose ground.
Google’s search engine had a market share of 61. 4% in January 2022. Although dominant, this represents a 7. 25% drop from its 66. 2% share at the same time a decade ago.
What drives the expansion of Microsoft sites?
It turns out that Microsoft owes its immediate expansion to many users who feel it offers greater effects and more applicable data than Google, according to data from TradingPlatforms. com.
For example, Microsoft provides users with 8 AutoComplete suggestions, while Google offers four.
With a weight in knowledge, Edith Reads of TradingPlatforms. com told the Digital Journal, “Consumers are frustrated with the way Google handles their knowledge and its invasive ad targeting. “
She adds, “In response, they turned to sites like Bing as opportunities because they offer something similar but don’t stick to them as much or bombard them with ads. “
Better searches for symbols and videos.
Other users argue that Microsoft Bing has the credit over Google because of its increased search for symbols. In addition, Bing’s symbol filtering feature gives users more comprehensive symbol search options.
The same scenario would occur in Bing’s video search option. Instead of small tiles, Microsoft’s search engine offers you larger tiles. What’s more, users can play videos without having to open a tab.
Beyond Google and Microsoft, there are several other small players besides the big two. The largest of these is Verizon Media, which accounts for a market share of 11. 4%.
Others, who were once so dominant, show no signs of recovery. For example, the Ask network has a negligible market share of 0. 7%.