Although AI is a technology, it can feel like a career. Companies are under constant pressure to load artificial intelligence programs into their business systems. And it turns out that every day some other company announces new capabilities, faster processing, better ideas, and increasingly nuanced answers.
Accenture, which focused its annual Technology Vision report on AI, homed in on the speed the technology is spreading, the autonomy AI is beginning to take on, and the deep need for trust in order to use it. The report looked at the “binary big bang” that AI technology brings to the enterprise—69% of executives believe it brings more urgency to enterprise system reinvention—but also focused on trust. More than three quarters of executives said AI’s true benefits will only be realized when the systems are built on a foundation of trust. And eight in 10 said trust strategy needs to evolve in parallel with technology strategy. Customers and employees who work with AI-enabled enterprise systems need to feel that they can trust the systems to be accurate and consistent. They want to easily find where the information came from, and it’s important they feel like the system is using AI responsibly.
In its report, Accenture compares the acceptance of an AI formula to a parent’s acceptance of their children. As young people grow, mature, and gain more independence, parents want to accept more as truth to them anything they can do based on how they have been taught to act. AI formulas are trained based on the barriers and regulations that a company sets for them. Not only does the company want AI to work with accurate and reliable information, but it also wants to have the right safeguards in place. On the visitor’s side, acceptance as true can be established through precision, but also through transparency. A prospective visitor would possibly feel misled if they later realized that the agent they just spoke to was an AI robot, or that the photographs of the product were not genuine photos, but AI-generated. Trust is not just “attention for companies: it is attention,” says the report.
While there are some pretty undeniable tactics for introducing an AI platform into your business, there is no definitive way to get it accepted as true. This will differ depending on the company, its industry, its workers, and how AI is used. And unlike the old agreement needed between company, employee, and customer, this type of agreement depends solely on how the AI is configured and run.
As corporations move quickly toward the long term and expand AI responses to their workforces, the Accenture report offers forward-looking timelines that expect AI agents to be the number one users of virtual business systems through 2030, more than A portion of Fortune 500 corporations will have autonomous systems. Supply chain control systems until 2030 and humanoid robots will solve the global shortage of hard labor until 2035: it is vital to build that which is accepted as true now. A company that neglects the human One facet of AI integration may threaten to fall behind this timeline.
Threat actors and attacks are always evolving, making cybersecurity a constant and ever-changing task. I talked to Sam Rubin, senior vice president of consulting and threat intelligence at Unit 42 by Palo Alto Networks, about what to expect in 2025 and how to prepare your systems. An excerpt from our conversation is later in this newsletter.
At last week’s CES, Nvidia CEO Jensen Huang used his time as a keynote speaker to show off many new projects from the company known for its artificial intelligence chips. Over the next week, journalists and analysts tested what these new systems could do.
One of Nvidia’s lesser-known efforts is its Cosmos style of physics AI, which can bring a new and different understanding of the global to a warehouse or factory. Forbes senior contributor Patrick Moorhead attended a briefing on a partnership initiative between Nvidia, Accenture and supply chain automation company KION that brings Cosmos to warehouses to streamline operations. “The core concept of Cosmos is a style that understands global physicality like ChatGPT understands data and language,” Huang said in the briefing. Cosmos, which is an open style, was trained on nine million parameters, Huang said, allowing the formula to create a detailed “digital twin” or digitized style of a physical formula.
Through this partnership, KION digitizes physical warehouse information. Nvidia’s Cosmos creates the virtual dual and Accenture uses its expertise to outline and manage KPIs. It also paves the way for optimization of robotics and automation plans. At the press conference, Julie Sweet, CEO of Accenture, stated that this generation can reduce warehouse planning time in half, as well as arduous manual work and ongoing operating prices by up to 50%.
Nvidia is also moving into a box more familiar to most CIOs with Project Digits, its first private AI supercomputer. Forbes senior contributor Janakiram MSV writes this machine, which starts at $3,000, and is aimed at developers and knowledge scientists to build and customize generative AI platforms. But it can also be used through software providers to run artificial intelligence software on customer premises, gaining greater privacy by reducing reliance on the cloud. The computer, which is powered by Nvidia’s Grace Blackwell superchip, is optimized for high-speed processing, energy efficiency and quick reaction to complex queries.
Everyone will have to respect the rules, even those who made them. Last week, the General Court of the EU ruled that this was not the case, a ruling against the European Commission for failing to comply with the GDPR coverage rules. It wasn’t a big deal; Forbes senior contributor Emma Woollacott writes that the Commission was ordered to pay €400 in damages to an individual after their privacy was potentially breached when registering for an EC event in 2022. By registering for the event, the user chose to use their Facebook account to authenticate their connection, and their knowledge ended up on servers owned by Meta in the United States, where it could potentially be accessed. (At the time, the EC did not recognize that the United States had good enough coverage on its servers for non-public knowledge of EU citizens. ) “The individual involved suffered an ethical harm, in the sense that he found himself in a position of uncertainty because he considers the processing of his knowledge non-public, in particular his IP address,” the court said in a press release. So far, it’s the only such complaint, but Joe Jones, director of research and analysis at the International Association of Privacy Professionals, said it could pave the way for many other smaller GDPR-related complaints.
After arguments before the Supreme Court last Friday, many expected the high court to uphold the federal government’s ban or forced sale of TikTok this morning. No decision came down on the case, and it appears to be the high court’s last release of opinions or orders until next week, after the January 19 effective date of the law.
After oral arguments last week, it seemed the Supreme Court was prepared to uphold the law. Justices said they could see the national security reasons for it, which passed Congress with bipartisan support because the Chinese government has used data generated by the popular social app to spy on some Americans. And without any ruling from the Supreme Court indicating something else needs to happen or a speedy sale to a U.S.-friendly entity, TikTok will be dropped from app stores and U.S. hosting platforms starting on Sunday—though both President Joe Biden and President-elect Donald Trump are reportedly considering ways to delay its effective date.
Reports this week indicated that China is contemplating selling the app to Elon Musk, who bought then-public Twitter for $44 billion in 2022. The billionaire investor, businessman and former owner of the Los Angeles Dodgers, Frank McCourt has made a purchase offer. the application through an entity it owns known as Project Liberty. While TikTok owner ByteDance said the app is not for sale, Forbes’ Phoebe Liu and Matt Durot spoke to several analysts about how TikTok could simply be valued if a sale was made.
As the calendar advances, so do the technological abilities of bad actors trying to breach your systems. I talked to Sam Rubin, senior vice president of consulting and threat intelligence at Unit 42 by Palo Alto Networks, about what to expect on the cybersecurity front in 2025, and how to prepare for it. This conversation has been edited for length, clarity and continuity.
What is your opinion on the threats that lie ahead in 2025?
Rubin: I think we’re at a very interesting time as it relates to threat actors adopting gen AI and integrating that into how they’re using it as a tool to attack organizations.
What do you expect in terms of risk actors from the AI generation? Is this something that is happening or that you have noticed starting?
I would put it in this kind of experimental mode. It’s used. We see it in the phishing message that is so well designed, targeted, and targeted at this organization and individual. We see this in deepfake attacks that use [the] voice of a worker pointing at the table for social engineering purposes. Correct studies carried out through OpenAI, in which geographical regions (North Korea, Iran, Russia, China) have used their platform to carry out reconnaissance and studies.
The most sensible thing is that we have a red team. Our penetration testers are hackers hired through organizations to do just that.
We’re also starting to use it, and use it to generate resources, building infrastructure, and equipment that we can use to hack organizations. You know that stunt actors do this too.
You said that in 2024, the intertwined nature of companies has made many cybersecurity events much larger, in terms of the number of other people affected. Do you think this will be a game-changer for 2025?
Yes, absolutely. It’s the software source chain we all depend on and it’s multi-faceted. We rely on a handful of SaaS applications and platforms to function digitally. Most software is made up of open-source parts, and many of those open-source parts are made up of a number of other open-source parts.
Think of it like a nested Russian doll. It’s very hard, and oftentimes just not done, [to] understand the full build of materials of the different software components that are incorporated into the software you’re using. When there’s a vulnerability in a part of that chain, it creates a weakness in the entire ecosystem. And then when there’s applications that are widely used, they’re all of a sudden thousands or tens of thousands of vulnerable organizations as a result.
Knowing what you know about the risk landscape in 2025, what would a CIO or CISO prepare?
The first is visibility. The moment is simplicity or the elimination of complexity. And the third is having the right experts on your team or on your call.
As for visibility, it’s being able to see the entire domain to see what’s going on. When we respond to an incident and something bad happens, you can almost locate things in the logs, but the systems are so large and there is so much knowledge that organizations can’t put them up and running to see the signals and noise. If you use systems that are less complex, consolidated, and incorporate the best technologies like artificial intelligence and automation, it will allow you to see what’s happening and empower your team to act temporarily before things escalate. a primary incident.
This will still require this point of cybersecurity expertise. Whether an organization has those resources in-house or has an external third party like Unit 42 on speed dial, you need experts. Many organizations outsource parts of their security operations to a team that handles, for example, a controlled detection response. And they will have a team on duty as a representative in case they want to activate the fire alarm.
The Justice Department and FBI demonstrated this week that they had remotely disposed of an edition of the PlugX malware that they said was created through Chinese risk actors.
4,258: US computers on which the FBI removed malware
9: Orders obtained through the Department of Justice and the FBI to carry out this operation
‘They did not otherwise impact the legitimate functions of, or collect content information from, infected computers’: The law enforcement statement says about the operation
People of other ages already delight in the painting technique in their own way. As recent Gen Z graduates enroll on your team, here are some tips to guide them.
Is 2025 the year you build your personal brand? Here are three steps to create one that is authentic and differentiated.
From a lawsuit accusing him of securities fraud to having his X posts monitored by the British Homeland Security Group, Elon Musk is currently facing several serious controversies. But there’s also a less serious controversy percolating about the world’s richest man. What is it?
A. Whether a custom-made T-shirt with Gothic style lettering that he wore to Mar-a-Lago says “Dark MAGA” or “Dank MAGA”
B. If you’re smart about betting on video games
C. He spent an entire day debating which floor of a Washington, D.C. federal office building to establish offices for DOGE, based on the view
D. Whether he started drinking Diet Coke as a way to impress Trump, a well-known lover of the beverage
See if you got the answer right here.
One Community. Many Voices. Create a free account to share your thoughts.
Our network aims to connect others through open and thoughtful conversations. We need our readers to share their perspectives and exchange concepts and facts in one space.
To do this, please comply with the posting regulations in our site’s terms of use. Below we summarize some of those key regulations. In short, civilized.
Your post will be rejected if we notice that it seems to contain:
User accounts will be blocked if we become aware that users are engaged in:
So, how can you be a power user?
Thank you for reading our Community Standards. Read the full list of posting regulations discovered in our site’s Terms of Use.