The photo of the crusade called for the protection and protection of doctors so that they can protect the citizen amid the COVID-19 pandemic. The photo, which generated sympathy and solidarity, was part of the CSR crusade presented through VitaDairy, a dairy company in Vietnam.
To sign up for the crusade, users simply post the photo with the hashtag ‘Baovebacsi24h’ or ‘VitaDairybaovebacsi24h’, VitaDairy will donate on behalf of VND 10,000 (approximately 50 cents) to the 24-hour Medical Protection Fund. This fund shall be used for the acquisition of non-public protective equipment (PPE) for the physical fitness of workers (HCP). To date, VitaDairy’s crusade has raised more than $600,000 (more than VND 15 billion).