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Twitter formalizes one of its most daring experiences. After months of testing, the company brings its reaction limitation feature, which allows users who can respond to their tweets, to all users.
With the update, which will be rolled out in Twitter’s apps and website, users can decide who can respond to tweets before sending them. The roles are for everyone, the other people you stick to, and the other people you mention. If you decide on other people you mention but don’t mention anyone in the tweet, it really means no one can respond. The setting does not allow you to retweet or quote a tweet.
This replacement is one of many experiments that Twitter has been achieving in recent years for “conversational health” on its platform. Although the limitations of responses were debatable among some users, Twitter said it was intended for some of the less desirable dynamics on Twitter, such as proportions and, of course, noticeable responses.
Twitter has been experimenting with this feature since May and claims that early tests have shown that it can use abusive tweets.
“This setup prevented an average of 3 potentially abusive responses while adding only a potentially abusive retweet with comment,” wrote Twitter’s Suzanne Xie in a blog post. “And we haven’t noticed any accumulation of unwanted direct messages.” It also notes that users who find limited response tweets are 4 times more likely to see retweets with comments, which can lead to a deeper verbal exchange on a topic.
“Different perspectives can be shared with retweets with comments, which rarely succeed in a wider audience than the original tweet,” Xie writes. “Several times we’ve noticed more likes and perspectives in a retweet with comments than in the original tweet, even though the original tweeter had more followers.”