If you’re surprised, so are we. Still, it’s transparent that Twitter is a favorite platform for sales reps. We asked influential social marketers in the industry for their reactions to the news, here’s what they told us:
Vanessa Di Mauro, CEO and Chief Digital Officer of Leader Networks
“The fact that Twitter has overtaken Linkedin as the No. 1 social media sales tool doesn’t surprise me, because that’s where dating starts. Professionals are more protective in their LinkedIn connections than in their Twitter exchanges. I like to describe Twitter as the bar after the paintings: where you keep your tie but loosen it a bit, and LinkedIn is the convention room in the head office.
Due to the fast and collaborative nature of Twitter, a marketer can share a concept or interact with a potential visitor through a concise missive. -public engagement.
John Barrows, owner, street sales
“The importance of this is that Twitter is much less difficult to use and search for data than Linkedin right now. The hashtag is a simple and difficult way to know what other people are talking about. You can also stick to other people on Twitter without asking permission.
With Linkedin, if I need to listen to what you say and be up to date with you, I have to connect with you and that means I have to send you a request that you can reject if you need it. Twitter does not allow this option, so I can stick to who I need. Between the ease of search and the ease of connection, I can easily see how Twitter has overtaken Linkedin on this front.
One piece of advice I would give Twitter is to create a separate Twitter account and use it to track its 25 most sensible customers (corporate and individual). through everything else to find something of value as an explanation of why to touch someone.
Babette Ten Haken, Founder and President of Sales Aerobics for Engineers, LLC
“For me, Twitter is my platform for the pulse of a vertical industry. I can learn a lot, very quickly, about a vertical following conversations under express hashtags. Who are the opinion leaders?Who are the common participants?Who makes a lot of baseless noise?What are the demanding situations of the vertical? Then, I pass my findings on to LinkedIn to broaden my point of view.
Jill Rowley, Startup Consultant and Social Sales Evangelist
“I’m surprised twitter has overtaken LinkedIn. That said, I can know more non-public things about a client on Twitter than on LinkedIn: who they stick to (professionals, my competition and partners, influencers, comedians, politicians, athletes, media, charities) who they stick to, about what they tweet, who they retweet, what lists they’re a member of, and which ones they’re subscribed to.
I use Twitter not only to research, but also to PARTICIPATE. If I believe that the percentage content through my client is applicable to my network, I will comment on it, retweet it, and possibly bookmark it. , LinkedIn or email) a follow-up post, blog post, podcast, e-book, corresponding video. I also use Twitter to practically “attend” the occasions when the hashtag of the event is found. It’s about being where your customers are: offline, online, #AllTheTime. »
“Twitter is the main driving force of social promotion and will continue to move forward. The only way to interact naturally at all levels is through Twitter. Where else can you start a verbal exchange with a Fortune 500 CEO and start a verbal exchange with them in minutes?Social promotion is about engaging in verbal exchanges, at the right time, with the right people. No other platform allows you to do this. It’s a no-brainer and corporations perceive the price. you will outperform your competitors. »
Evan Carmichael, Founder, Evan Carmichael Communications Group
Instead of commenting on the news, Carmichael defined a 7-step procedure for Twitter users to interact with their prospects: “If they are active on Twitter, this approach works remarkably well. I’ve used it to introduce myself to the CEOs of mass organizations. “where, otherwise, you are dealing with countless guardians.
1. I hope you are on Twitter and active.
2. Look it up on Twitter (and locate it).
3. Create a traditional list in Hootsuite (or replies like Tweetdeck) to keep track of your posts. Check it out daily.
4. Interact with what you tweet. Really (it’s important)
5. Give them public praise (i. e. thank you “@nom” for your leadership and marketing practices).
6. Repeat until you get a reaction from him.
7. Use the answer as an advent to start a conversation.
Julio Viskovich, Vice President of Marketing, rFactr
“Historically, LinkedIn has been the network where more formal business communication takes place, however, there is a shift towards customers and distributors engaging in less formal communications via Twitter. Twitter allows a 360-degree view of your customer and allows for more non-public communication information.
A smart tip would be to segment your experience into lists (leads, competition, partners, influencers, and consumers) have interaction and percentage of specific content accordingly and use your competency for intelligence and lead generation.
Shane Gibson, Author, Speaker and Trainer, BuildDirect
“Twitter is a true open network and is really only limited by the creativity you apply to use it. There’s not a city in the world I’ve traveled to where I haven’t been able to make new connections in the hours after landing using Twitter. “. My big advice for Twitter and social promotion in general is to “use the web to get off the web and deepen relationships. “Twitter does not sell, relate and accept as truth with closing the deal. “
“This result is significant because it shows that customers are not ‘alone’ on LinkedIn, but are also on Twitter, which is underutilized for prospecting in the B2B industry. One way to use Twitter well is to study the customer to perceive what kind of content they like to share, what days and hours they tweet to the fullest, and who do they interact with to the fullest on Twitter?By knowing only those 3 social behaviors, the distributor will be there to speed up the sales process. »