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As a component of Adweek’s Year in Review coverage, we asked key industry players to reflect on the most important things they have learned since the pandemic, what happens to the company that has permanently replaced covid-19, and how their paintings have been replaced as a result of this year’s events.
On Monday, most sensible television executives, overseeing broadcast, cable and broadcast channels, answered the questions. Today, it’s time for ad sales managers to reflect on how Covid-19 has replaced the business. (In the coming days, we will also listen to buyers and analysts about the same most sensitive aspects. )
Here’s what they had to say.
JP Colaco, Head of Advertising Sales, WarnerMedia: We have learned two valuable truths: humanity exists and innovation occurs in unforeseen and darker moments. We have noticed firsthand the resistance and compassion of the human spirit this year. Everyday superheroes were incredibly inspiring. And for businesses, the industry has redesigned direct-to-consumer fun to create opportunities from barriers. From food delivery to transmission facilities and virtual meetings, DTC innovation has accelerated at a breakneck pace.
Rita Ferro, Disney Advertising Sales President: The continuing importance of superior communication with our groups, consumers and partners. The last nine months have absolutely replaced the way we do business: many more meetings and decision-making much faster. You should be certain that others feel and stay connected and informed, especially in an era of physical isolation, prioritizing contact problems with our groups at all levels, checking other people to make sure they are ok and creating opportunities to have virtual time “with consumers.
Our box is aimed at human relationships, entertainment and experiences, and it has been attractive and fun to create new tactics to stay in touch.
Marianne Gambelli, President of Advertising Sales, Fox Corp. : Much has replaced for all of us in 2020. We have been forced to think again about each and every facet of our private and professional life. As we go through this complicated moment, I have learned not to take for granted my interactions with my peers, circle of family and friends, and being hooked has become even more vital and I have learned to appreciate and look forward to more classic occasions and customs that we celebrate the year.
Kim Kelleher, President of Business Revenue and Associations, AMC Netpaintingss: This company and the others who run it are adaptable. The moment of our collective quarantine last spring, canceling our planned initial event, sending our entire team home and locating a path through everything, towards a very successful (global) sales effort, under the circumstances, encouraging. I give credit to our team, the advertising agencies and partners we paint with and everyone else involved. conversations in the user in a virtual environment, at a time when everyone faces paintings and demands of the house and a very stressful situation, and we did it in a way that no one could have imagined.
Peter Olsen, Executive Vice President, Advertising Sales, AE Networks: Learning No. 1 is the importance of leadership and communication. We have all faced an unprecedented scenario as an industry, but with communication and innovation, we have fared commercially. Honesty, transparency and empathy have never been more necessary.
Jo Ann Ross, President and Director of Ad Revenue, National Ad Sales, ViacomCBS: We’ve had a year like no other and we’re coming out stronger, but nothing can update human contact and non-public interaction. it has been relationship-oriented and that has not changed, even during the pandemic. While Generation allows us to connect through convention calls and zooms, it does not upgrade the massive price of sitting around the table with colleagues or meeting face-to-face with our clients and spouse agencies I am so proud of everything our team has completed this year and in the way that we have combined and adapted to those difficult times, yet I look forward to returning to the workplace and reinvigorating the social side of our work.
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