Whenever a new season arrives, everyone needs to know what they deserve to wear, especially in the fall. Like any other e-retailer, Tuckernuck is at the forefront of trends. But they bring their signature touch to the season’s most important looks by providing pieces that last, whether in terms of aesthetics or quality. “In fashion, everyone needs to feel new and applicable, that’s part of self-confidence,” says Jocelyn Gailliot, CEO and co-founder of Tuckernuck. “There are so many trends these days and part of our task is to pick the ones that look good on our daughter and then choose the version of that trend that will make her feel good. “
Tuckernuck has focused on conservation. The three co-founders dreamed of creating a space where buying groceries was almost ready. “We were all very busy at the time, spending our holidays and locating big stores and small brands,” says Gailliot. D Pass House and back then [the only features were] retail branches that were overwhelming or large single-brand retailers. We were looking for a way to shop in an organized position that had brands big and small and tried everything we love, a collectible. , vintage flavor. We sought to create this world that they could jump into, an ambitious but achievable world, and find that balance by teaching them how to test products in combination and inspiring them to live a fun life to the fullest and take risks. and see new things.
Tuckernuck started in 2008, was co-founded through Gailliot, her sister Madeline Grayson, and her sister’s most productive friend, September Votta, and was officially introduced in 2012. The last two were only a year out of school and it was a chaotic time with the Great Recession. But they saw it as an opportunity to take risks. They joined an incubation program, popular at the time, moved to California, and took a crash course in virtual marketing. Gailliot’s parents gifted them a loose work area above their garage in the area. where they had grown up, where they introduced Tuckernuck.
Prior to launching Tuckernuck, Gailliot had worked in investment banking and personal equity and Grayson and Votta had a year of retail experience at SCOUT Bags. “Looking back, what made us successful was that we didn’t have a classic retail experience,” says Gailliot. “Back then, e-commerce was a less classic way to get to retail. We have built our business on the basis that we are the customer. What do we look for in terms of delight when dealing with a retail brand? »
Tuckernuck’s founders grew up admiring Martha Stewart’s magazines and their inspirational lifestyle content. As a result, Tuckernuck also aspires to be a site about lifestyle, sharing editorials committed to fashion, travel, entertainment, and home décor. introduced Tuckernuck Table Top, a collection of reversible placemats, tablecloths and napkins. “We focus on that niche life and customer base,” Gailliot says. “There were a lot of brands that were very serious, very intimidating, or very expensive. We still need this online page to be welcoming. It is based on partying, the circle of family and friends, travel, and sports. Every time we post something on the site, we ask ourselves, “where are we going to use this?”How are we going to use it?'”
Their eponymous personal brand was born about five years ago, when the co-founders were talking about what they wanted to wear. “We were looking for things that were more portable, but still stylish and classy and presented at higher prices, but we couldn’t locate them,” says Gailliot. “We started to come up with products around those desires of their daily lives. It’s similar to many of our customers; Their usual theme is that they are wise and busy, and they need to feel confident in themselves. and stylish, but they don’t need to spend a lot of time searching and discovering.
To get shoppers to do just that, Gailliot offers the most important fashion trends for fall 2023:
Arlo ribbed turtleneck from Pomander Place.
“Lately we’re seeing a big shift in trends, going from huge puff sleeves and all-over prints to a more minimalist style,” says Gailliot. Now it’s more about sober looks in neutrals and elegant, complicated tones. Arlo ribbed turtleneck from Pomander Place.
“I’ve been a belt girl,” says Gailliot. Anything goes when it comes to a belt, especially in a dress. It’s an undeniable way to make an undeniable look feel fresh. Just make sure it matches the set, advises. Tuckernuck’s team sees a lot of leather belts, especially in black and brown, as well as gold accessories. The wider belts of the ’90s are also making a comeback, as are many other trends of the decade.
Talulah Hyacinth House Down Sweater
“Layers are back,” says Gailliot. You can wear dresses that are probably a few years old, but when you put on a good sweater in most of them, they look like a cool skirt; Add boots and no one will know. Take some cute unbiased sweaters and layer them over those dresses to feel like you’re looking cooler. Featuring textured feather detailing, the Hyacinth House Talulah Down Sweater is ideal for pairing with dresses and skirts.
Holland Tuckernuck wool tweed blazer
As other people embrace more formal pieces, blazers are making a comeback, too. “Blazers are very dressy right now,” says Gailliot. “It’s the right transitional piece before moving on to thick coats. “Wear them over sweaters for this layering trend, like the Tuckernuck Wool Tweed Dutch Blazer.
People are swapping out their denim for dressier garments, such as pants and dress pants. Silhouettes are changing, too. Although not everyone needs thin jeans to disappear, the wide-legged and flared ones. “People need to buy nice pants again; everyone goes back to the office,” says Gailliot. “People are turning to this more flexible day-to-night taste, where you can do a lot of things and still look a little more refined. There are many pleats and difficult combinations, all more elegant and tight.
Tuckernuck Serena Blouse
For many seasons, dresses have been a one-stop shop for dressing up. “It was so easy to wear a dress that had been published for so long,” says Gailliot. “There are a lot of pants, blazers, blouses and skirts. ” Dividers allow for more creativity and playfulness when it comes to dressing. “Right now, we’re looking at a lot of ribbed shirts and blouses (like the Tuckernuck Serena blouse), but then they’ll become sweaters.
Tuckernuck Bridwell Riding Pants
“The vintage, very flattering equestrian look is all the rage and I couldn’t be happier,” says Gailliot. “Pair comfy leggings with tall boots and a jacket, and you’ll have an immediately chic look that’s fit for any fall activity. ” Tuckernuck Bridwell pants can be worn to include the equestrian look.