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A new paper describing the prospective scope of President Trump’s ban on TikTok suggests that Apple would possibly be forced to remove the short-form video sharing platform from its App Store in China.
Trump signed an executive order last week that would officially ban any agreement between the U.S. and TikTok if its Chinese parent company, ByteDance, fails to reach an agreement to sell it to an American company in forty-five days.
“Prohibited transactions would possibly include, for example, agreements to make the TikTok app available in Array app retail stores… Buy advertising on TikTok and accept the terms of service to download the TikTok app to a user’s device,” the document says.
The document was reportedly drafted the same week as two executive orders signed through Trump targeting Chinese companies, adding Tencent, the owner of the popular WeChat platform.
The document does not explicitly mention WeChat, but if Trump’s management makes the decision to subject it to the same measures, the consequences for Apple can be enormous.
WeChat is widely used in China as a messaging platform, as an interface for many other programs and for cellular transactions. WeChat is also widely used internationally and has more than 1.2 billion active users per month.
In the worst case, Apple’s annual iPhone deliveries could drop by 25 to 30% if forced to remove WeChat from its app stores worldwide, according to Apple analyst Ming-Chi Kuo.
TikTok may simply prohibit if you agree to sell your U.S. operations to a U.S. company. Microsoft has publicly shown its goal of buying TikTok in the United States and is lately in talks with ByteDance. Twitter would also have expressed interest in obtaining the service.
TikTok announced this week’s goal of suing Trump’s management to continue operating in the United States, and said the order is “based on natural hypotheses and conjectures.”
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