As London prepares for the historic launch of Elizabeth’s new address on May 24, Transport for London (TfL) and Global, Media Group
Elizabeth Line’s transformative service, which stretches from Reading and Heathrow in the west to Shenfield and Abbey Wood in the east, gives advertisers new opportunities to deliver campaigns in a robust way, in bright, spacious and available environments like no other on the net. . .
Once opened, Elizabeth Line will board the central London train by 10% and will have around 170 million passengers a year until 2026.
At the centre of the new line are the central stations: Paddington, Tottenham Court Road, Farringdon, Liverpool Street, Whitechapel, Canary Wharf, Custom House and Woolwich, all built with advertising integrated into their design.
Google, MoneySuperMarket, Reed. co. uk, Sage and Schweppes are the first brands to promote it in the new Elizabeth line.
Aiming to create great virtual opportunities for advertisers, the new stations feature seven pairs of must-have full-motion virtual tapes and 16 new-format virtual tracks, consisting of 234 screens at the edge of the platform, which are exclusive to Elizabeth Line.
There are also 4 new high-impact ultra HD virtual gateway screens, adding to one measuring 28 m² above the Tottenham Court Road escalators, and 32 new virtual billboards (D6) that have been in high-visibility venues such as ticket sales. lounges and corridors.
Mike Gordon, Chief Commercial Officer of Global, said: “We are very pleased to be part of this historic launch with TfL and all of our advertising components. Elizabeth Line will transport London’s long-term shipping and connect millions of people to the centre. “of the city faster than ever.
“For brands looking for a platform, stunning, spacious and modern stations are unlike any other shipping environment in the UK, providing a massive virtual internet to stand out and succeed in a wide audience. “
Chris Reader, Head of Commercial Media at Transport for London, said: “This is the most significant addition to London’s shipping network in a generation and we are excited to offer brands an exciting new opportunity to succeed in new and existing audiences in our shipping network. With an impressive diversity of formats available, we’re excited to see how advertisers will use our new strengths to overcome the barriers of creativity and innovation with their campaigns.
Lis Blair, Managing Director of Insurance, Marketing and Customers at MoneySuperMarket, comments: “As soon as we saw the exclusive and high-impact virtual opportunities presented through the Elizabeth range, we knew it was the best environment to showcase our new MoneySuperSeven campaign. We are very happy to be one of the first brands to appear in this cutting-edge space.
Adam Faquirbhai, Marketing Director of Reed. co. uk, said: “Being part of the launch of the logo of the new Elizabeth line was, in fact, an exclusive opportunity for us. The exciting new ad placements will help showcase our ambitious new Platinum Jubilee encouraged creation in a fun and modern way, and allowed us to help other people in the capital Love Mondays.
Kirsty Waller, Sage’s Vice President of Customer Marketing, said: “We have decided to showcase our updated logo through an extensive virtual crusade at the exciting new Elizabeth Line stations in London. This will help bring our new logo to life, showing the importance of getting rid of friction for businesses to operate. »
Louise Maugest, Chief Marketing Officer of Coca-Cola UK, added: “We are very pleased to celebrate the opening of Elizabeth Line as one of the first brands to promote it in this space. Our Schweppes crusade will appear on virtual screens, encouraging others to toast to celebrate this exciting cultural moment.
The new virtual billboards located at all Elizabeth Line stations will be added to Global’s outdoor stock on its virtual advertising platform, DAX, allowing advertisers to purchase data-driven campaigns in virtual outdoors and virtual audio.
game. 19 May 2022 13:48:31 GMT
v8. 3. 7