A good online page design for small businesses doesn’t just focus on one element; it’s a puzzle that encompasses site creation, content creation, and user experience, all working together to create an engaging online page that’s in a position to drive traffic and conversions.
While giant corporations have a litany of resources at their disposal, from cash for traditional builds to physically powerful catalogs of ever-changing content, killer business sites can also be discovered in the ranks of small businesses.
Small business sites (SMB websites) can be just as artistic and use many of the features built into their content control formula (CMS) software to create commercial websites.
You don’t want to invest a ton of cash to create something special if you design wisely and keep in mind the ultimate purpose (retention, conversion, etc. ) as you go.
The attention to detail, the narration and the quality of the photography make the following one of the business websites, whether they are small or not.
Scaling Retail is a retail consulting company that understands content and visual branding.
The navigation is blank and intuitive, while the homepage opts for a full-screen hero symbol that catches the eye and “shows that it counts” the industry in which Scaling Retail specializes: fashion.
It also artfully presents recent awards in a striking yet low-key way to highlight the agency’s work.
The placement of striking and strategic photographs makes it seem at the same time the goal of the company. Image source: author
Scaling Retail also intelligently uses landing pages as actionable resources, and adds download white papers.
These lead magnets attract customers while collecting email addresses for the company to include in newsletters and other email marketing campaigns.
The homepage is easy to navigate, and the biggest and maximum call to action, the act of booking a query, is highlighted in the form of a button that can be clicked seamlessly. it’s a wonderful use of a call to action.
Solana produces moral shoes and looks at the narrative of his brand.
The homepage starts with a giant symbol that showcases the product (amazing!), but also features a carousel slideshow that skillfully leverages the header area to highlight multiple product images and calls to action, adding key logo ideals like conscious production and craftsmanship. .
The company also uses a unique technique through one of the slides to solicit stories from its website visitors, which is an eye-catching and engaging way to build a network and capture tactile data for promotions.
A smart, multipurpose slideshow header is and stands out. Image source: author
Solana also draws attention to its little text banner that says “Free Shipping,” which is a great condiment for conversion. A minimal menu design helps keep the home page blank and gives weighted importance to the section.
Mask and workwear manufacturer Rendall Co. presents your press mentions on the homepage in a visual banner, with a white typeface on a striking black background.
This strategy provides credibility and reputation to the logo in a new field, private protective equipment (PPE). Rendall Co. also includes a press segment in the main header, making it easier for visitors to the online page to find reliable sources.
Highlighting partners and the press inspires acceptance of the logo. Image source: author
The Mexican restaurant Blue Agave focuses on ease of use and aesthetics. It took full credit for the design features of its CMS and scrolled the entire homepage up and down to several main points, adding the location, touch and main delivery points of the order, as well as corporate information.
Attractive photographs and transparent and applicable data make this homepage a success. Image source: author
Especially in a world devastated by a pandemic, highlighting delivery opportunities is wonderful for generating traffic.
Brand-consistent illustrations are strategically placed on the site, creating an aesthetic delight without distracting visitors from vital content: menus, catering, schedules, online ordering, and delivery information.
Alexis Russell, a moral and artistic artisanal jeweler, knows his product catches the eye, so he shows a built-in full-screen video (above the crease) that highlights his shiny rings.
The jeweler even used the Internet design feature to make the more responsive navigation menu opaque, so as not to cut off the full-screen effect of the product’s header block.
It highlights the integrated video and impeccable production quality. Image source: author
If you delay on the homepage, a newsletter pop-up window appears, which is a wonderful tool for collecting data about consumers and for marketing.
As you go through the menu, the collections are divided according to the type of jewelry and taken care of smoothly based on price, functionality, etc. , right down to navigation. Therefore, it is very likely that more purchases will be made.
Small bakery chain Vicky Bakery knows that location is the key to its business. It highlights the location search on the first page and has a feature that allows you to save your favorite bakery.
The company also provides links to its social media accounts on the homepage, which encourages networking and helps the bakery stay in touch with its followers on social media.
For stores, ease of location is paramount. Image source: author
Vicky Bakery also knows that photography is especially important to create a preference for her product (delicious cakes). Use symbol editing to go beyond the typical square symbol templates and overlay symbols to stand out even more.
Valani sustainable clothing logo creates an invitation that is based on email captures and becomes artistic with those characteristics.
A video embedded in your newsletter shows everything you see every day, so it catches more attention. Valani also offers a 10% discount for newsletter subscription, which is a horny exchange to inspire email subscriptions.
A consistent logo palette and engaging video stand out for buyers. Image source: author
Valani also uses the left side of the website to demonstrate a promotion button, such as a reduction or a gift. As aspects of Internet pages tend to remain intact, this is a very good focus of attention, thanks to its unique nature. and a testimonial of thinking outside the box with building a website.
House of Intuition, a supplier of metaphysical products (healing crystals, herbs, candles) catches the eye with a hero text that affirms its scale on the site: “Your instinct has led you here. “It’s a wonderful example of the true wisdom of your customers’ demographics, as the entire site is designed to appeal to a specific niche.
In the competitive world of e-commerce, it’s about reducing demographic targeting. When shopping, you can browse by category or theme, which makes it much easier to remove the corresponding products.
The more sensible banner uses emojis to grab visitors’ attention, while highlighting a 20% promo code, encouraging on-site purchases from the first line of text. The company is also developing as an e-commerce site with a learning and education approach, cultivating a network interested in learning more.
Knowing when to prioritize copying is a design decision. Image source: author
House of Intuition has also looked at accessibility by incorporating a menu button that features navigation features for the visually impaired.
Inclusion is not only an ethically smart look, but it is smart for a company because it opens the site to more customers.
When you enter the Sports Science Lab, you are greeted by an embedded video highlighting their athletes and their processes. A pop-up prompts you to sign up and get a loose trial.
Free content updates are a wonderful team that draws attention and collects visitors’ emails (for sales and promotions) from a main magnet.
Grabbing attention with a complementary offer is a sensible marketing option. Image source: author
Sports Science Lab also knows that its service is unique, which is why it has categories in the most sensitive navigation menu to keep customers more informed.
Since there are so many small businesses with artistic designs, this is a case where length doesn’t matter. And you don’t even have to be a coding genius to create an exclusive site for your small business.
Thanks to the easy-to-use yet highly customizable nature of many of today’s content control systems, you can optimize your site for SEO, design eye-catching graphics, capture emails, highlight promotions, embed videos, and much more, all for the purpose of creating a truly amazing site for small businesses.