While you pass TikTok to see demanding trendy dance scenarios or enjoy the comfort of your favorite social media niche, the company wants to give you some other explanation of why to spend more time there.
While it is the fastest growing asset in the area of social media (one billion per month and counting users as of 2021), the Chinese-owned site understands that it will have to continuously innovate to remain relevant.
This challenge has also plagued social media Twitter (TWTR): get the report from Twitter, Inc. , which added Spaces in November 2020 to update the platform.
However, despite its efforts, Twitter continues to lose popularity over time. And a bigger update is on the horizon as Tesla CEO (TSLA) – Get the tesla Inc. report. Elon Musk has made clear his goal of buying it. (We’ll see if you accept the purchase. )
TikTok, on the other hand, knows what its younger audience appreciates. And now he has the wisdom to enter a new arena, one in which he can have great success.
Shutterstock/TS
Once the domain was exclusive to video game enthusiasts, cellular gaming has discovered a much wider audience, attracting the attention of more than a part of the United States.
The NDP reports that 63% of the population of the United States and Canada played it in 2021. There are 227. 8 million other people who use their phones to play multimedia content.
This is a clear sign that other people are more interested than ever in games. And according to a new report from Reuters, TikTok needs to integrate mobile games into its platform.
Reuters resources say ByteDance, TikTok’s parent company, is conducting tests in Vietnam to upload mobile games to its platform.
That makes sense after it acquired $4 billion from Chinese game developer MoonTon in 2021. MoonTon’s mobile game “Mobile Legends” is a huge hit in China, earning millions every year as the player base continues to grow.
His good fortune also demands situations from Tencent, the world’s largest video game publisher, which lately charges billions every quarter in the mobile market.
TIkTok also plans to release the games on its app to Southeast Asian users, a move that may come as early as the third quarter.
While Reuters resources say the games would be at first, ByteDance also reported that it also has greater ambitions in space.
It’s still transparent whether ByteDance aims to launch the games in the U. S. market.
The answer is simple: money. The gaming industry raised $60. 4 billion in 2021, an 8% increase from last year, and social media corporations need a percentage.
This is a strategy that other large corporations are also looking for, the most recent being Netflix (NFLX) – Get Netflix, Inc. Report, which began paving the way for the playground in 2021.
Meta (MVRS): Get Meta Report has also made a breakthrough in gaming after buying the real virtual company Oculus and renaming it. CEO Mark Zuckerberg’s obsession with the metaverse is more than evident.
But the good fortune of this technique is strongly rooted in the one who uses the product. The Entertainment Software Association reports that only about 40% of gamers are between the ages of 18 and 34, which fits well with TikTok’s young user base.
In addition, ByteDance has already explored this with some success. Douyin, the Chinese edition of TikTok, unveiled its first mobile game integrated into the app in 2019.