This time, it’s TikTok. La fast-growing social media platform that just crossed one billion users per month internationally has covered up its own NFT decline, tapping into content from some of its most sensitive creators, adding Lil Nas X, Grimes, Bella Poarch, Rudy Willingham and Gary Vaynerchuk. The release of exclusive and limited-edition NFTs turns out to be aimed at generating an internal buzz of the existing NFT network that exposes internal users of the application to non-fungible tokens.
The company overcomes blockchain energy issues by hitting its NFTs on a compromised site powered through Immutable X, a Layer 2 scaling solution for Ethereum that says traded NFTs are “100% carbon neutral. “The decline begins on October 6 with a collection of Lil Nas X and will continue until the end of the month.
For starters, why is TikTok entering the global NFTs?TikTok has a fairly accurate answer to this on its delivery site:
Inspired through the creativity and innovation of TikTok’s author community, TikTok explores the world of NFT as a new tool to empower authors. NFTs are a new way for authors to be identified and rewarded for their content and for enthusiasts to have culturally meaningful moments on Tik Tok.
The creation happening on TikTok is helping to bring culture to life and launch trends that have an effect on society. TikTok will bring something exclusive and revolutionary to the NFT landscape by hosting some of those cultural landmarks and pairing them with NFT’s leading artists.
Obviously, this is a first-time delighting niche for the company, which in the past hasn’t indicated the same point of interest in NFT as platforms like Twitter and Facebook, but it also shows that they think NFT is an area that deserves some attention.
Twitter rushes back with Bitcoin tricks, NFT, registered spaces, an author background, and more