Creator commerce continues to evolve, with TikTok integrating with LTK, one of the top influencers and social commerce platforms that connect creators, shoppers, and brands. LTK informed a segment of their influencer community that the LTK x TikTok Alpha Program launched last week. A select group of content creators can now link their LTK affiliate links to their videos on TikTok.
LTK and TikTok also shared with their creator community that this is a test for the platforms. From now until the end of the year, content creators can publish their affiliate links with their TikTok videos. TikTok and LTK also offered webinars to their influencer community that had been accepted into the Alpha Program.
As a fashion and lifestyle creator on TikTok and LTK (@emmasedition), being accepted into the LTK x TikTok Alpha Program is one of the most exciting things that’s happened this year. Like other LTK creators, my strategy is to maximize this opportunity while it’s available.
Both platforms have enabled and propelled social and creator commerce in their respects. Since launching TikTok Shop in 2021, TikTok has reported $11 billion in sales, as cited in Influencer Marketing Hub. While most of the growth of TikTok Shop has been in Southeast Asia, the United States gross merchandise value sits around $850 million.
Last year, LTK self-reported over $4 billion in sales through its creator community. With over 40 million monthly shoppers on the LTK app, LTK connects shoppers, creators, and brands on its own platform.
One Community. Many Voices. Create a free account to share your thoughts.
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
In order to do so, please follow the posting rules in our site’s Terms of Service. We’ve summarized some of those key rules below. Simply put, keep it civil.
Your post will be rejected if we notice that it seems to contain:
User accounts will be blocked if we notice or believe that users are engaged in:
So, how can you be a power user?
Thanks for reading our community guidelines. Please read the full list of posting rules found in our site’s Terms of Service.