As TikTok inches toward potential extinction in the US, creators are trying to transition viewers to other platforms, while some viewers are already in a state of mourning.
The app is set to be yanked from US app stores on January 19, after the Supreme Court ruled to uphold a law on Friday forcing China-based ByteDance to divest its ownership of Tiktok or face a ban.
If the app is dark, US users will have to look for a short video correction. Tiktok’s ethics and network are unique formats, but competing formats exist in the largest global social media shows, and they are also presented through emerging competitors.
Here is who it is, and who it is, in the race.
Data show that the new programs are suffering to obtain a long -term traction when they have well established competitors. And goal, YouTube and Snapchat have been all festivals in the short area for years.
Meta launched Instagram Reels in 2020 to great success — even chipping away at TikTok usage, according to two studies from last year. Analysts predict Meta will be the biggest winner if TikTok goes dark in the US.
YouTube, the original video giant, added a short video in 2021, which was worth it. More recently, the Google owned platform used the possibility of a prohibition as a promotion point for its advertising team.
Snapchat, for its part, launched a TikTok counterpart called Spotlight in 2020, offering payouts to get creators to post.
Meanwhile, LinkedIn has addressed Tiktok more recently through influential people to publish short -term content. Some told Business Insider that they had noticed the participation accordingly.
Xiaohongshu, also known as Rednote, the Chinese social application, which works like Instagram and Tiktok, but with more advertising features, has recently become more popular, sure that Tiktok users learn Mandarin to make the transition.
However, it may also be an issue for the same divestment law as Tiktok if the U. S. government chose to target it.
Clapper, a challenger founded in Texas, founded in 2020, when the concept of prohibition through Tiktok was first introduced through the Trump administration.
The app at one point reached third place in the free iPhone app download charts, with Clapper seeing an uptick in downloads whenever the news of a Tiktok ban again makes headlines.
Triller has tried to position himself as an option for Tiktok, and lately offers a tool to creators to save their videos.
Triller has gone through a series of strategy shifts over the years. After several false starts, it went public late last year through a reverse merger with a Hong Kong-based company called AGBA Group Holding Limited.
Recently hired the former leader of the Tiktok product Sean Kim to execute their video application, such as several other subsidiaries.
Tiktok helped the social purchase of purchases to enter the US. In a primary in 2024. The application generated $ 100 million in sales of the United States. UU. Only in Black Friday, for example.
However, it is the only one in space. Part of its competition comes with Flip and Complex Shop, previously known as Ntwrk. flip, which collected $ 144 million last April, with an assessment of $ 1 billion, according to Bloomberg, introduced in 2019 and allows users to publish short reviews and bought.
Anything that also reached the headlines after the end of a financing circular of $ 26Five million this month in an evaluation of $ five billion. The Alberga application flows between categories such as fashion, collectibles and unearthing of the garage unit.
TikTok sister app, Lemon8, has soared to the top of the app charts in recent weeks. Lemon8 is reminiscent of Pinterest and contains a mix of photos and videos.
However, given that the law specifically mentions ByteDance, the parent company of the two apps, Lemon8 would likely be banned along with TikTok.
Christopher Krepich, the communications director for the House Committee on Energy and Commerce, previously told Forbes the bill would ban Lemon8 unless ByteDance divested.
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