Beware of online grocery stores: the Peapod mobile app switches to the parent company Stop – Shop (a unit of Ahold Delhaize). Peapod was ahead of its time as an online grocery delivery and ordering service in the 1990s. Since then, it has experienced corporate realignments, but continues to deliver groceries to consumers on the east coast of supermarkets, adding Stop-Shop, Giant Foods and Hannaford.
While cellular programs have many features with traditional orders and payments, loyalty offerings, and marketing, some merchants are grouping separate apps into one edition to simplify formula updates and visitor database management. Brand replacement is another explanation of why to see mobile apps replace or leave. In any case, the Peapod app expects its last harvest.
The following excerpt from a Progressive Grocer article reports on the topic:
Stop-Shop is phasing out its Peapod app as the shopkeeper launches a new built-in e-commerce platform and an improved Stop-Shop GO Rewards loyalty program.
The change via Stop-Shop comes a few months after sister banner Ahold Delhaize, Giant Food, brought a new built-in e-commerce that pleases food for consumers, which can be obtained on the online page and in the retailer’s mobile app made through Giantfood.com. Stop-Shop consumers who used Peapod.com and the Peapod app will now place their orders directly on StopandShop.com or through the loose Stop-Shop mobile app. The new e-commerce site Stop-Shop allows shoppers to create their grocery shopping list, shop directly from the weekly virtual brochure and applicable promotions in-app and on-site, complete their online grocery order and decide to buy from their local store. . or to be delivered to your door.
Presentation through Raymond Pucci, Commercial Services Director, Mercator Advisory Group