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A new bill filed in the Senate on Tuesday would particularly include the use of facial popularity generation through Americans and personal companies, and prohibit them from promoting biometric data, adding images of other well-known people through facial popularity.
The National Biometric Information Privacy Act of 2020, co-sponsored through Senator Jeff Merkley (D-Ore.) And Bernie Sanders (I-Vt.), would ban corporations from facial popularity to identify other people unless they obtain their consent. other people. and perform facial popularity with a “valid advertising purpose.”
“Do we really need to live under the constant supervision of non-responsible companies? I’m not doing it. We cannot allow the orwellian facial popularity generation to continue to violate the privacy and civil liberties of the American people,” Sanders said. business insider.
If approved, the bill would leave little room for debatable facial utility corporations like Clearview AI to operate outdoors on government contracts. Clearview AI brings combined images of other people from social networking sites to create a searchable database of facial popularity, allowing its consumers to identify other people by uploading a photo of them, a practice that has provoked strong reactions from privacy advocates.
“We cannot allow corporations to recover or take credit for people’s faces and fingerprints without their consent,” Merkley said in a statement. “We will have to combat a state of surveillance” big brother “that scrapes our privacy and our own information, whether it’s a government risk or personal corporations.”
The advent of the bill comes after a Reuters investigation revealed that Rite Aid were facial popularity cameras at many U.S. retail outlets. Without informing customers. Rite Aid ended the practice following a Reuters report last month.
A similar law passed in Illinois that prohibits the use of personal facial popularity without authorization. Facebook has already had to pay $550 million to Illinois citizens who have filed a law-like action of elegance, and similar lawsuits have been filed against Clearview AI, Microsoft, Amazon and Google in the state.
Meanwhile, an invoice filed in the House last month points to the use of facial popularity through law enforcement.
Privacy advocates, many of whom have lobbied for the generation of facial popularity, have announced the Senate bill as a step in the direction.
“Right now, in most U.S. states, it would be perfectly legal for a large store to install surveillance cameras, scan the faces of everyone who enters the store and compare them to a public photo database,” said Fight for the Future deputy director Evan Greer. told Business Insider. “If this law is passed, this kind of terrifying corporate surveillance would be impossible.”