Editor’s Note – April 23, 2024 – Judson Althoff’s quote has been updated after initial publication.
ATLANTA and REDMOND, Wash. — April 23, 2024 — Microsoft Corp. et The Coca-Cola Company on Tuesday announced a five-year strategic partnership to align Coca-Cola’s core generation strategy across the system; enable the adoption of state-of-the-art technologies; and fostering global innovation and productivity.
As a component of the partnership, Coca-Cola has committed to a $1. 1 billion investment in Microsoft’s cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing generational transformation, supported through the Microsoft Cloud as Coca-Cola’s strategic and favorite cloud and AI platform globally.
Through this partnership, the corporations will jointly experiment with innovative new technologies, such as the Azure OpenAI service, to expand cutting-edge usage instances for generative AI across various business functions. This includes testing how Copilot for Microsoft 365 can help productivity in the workplace.
“Through our long-term partnership, we have made significant strides in accelerating system-wide AI transformation within The Coca-Cola Company and its network of independent bottlers around the world,” said Judson Althoff, executive vice president and chief commercial officer. Microsoft. ” We’re proud of Coca-Cola because it continues to embrace the AI era and turns to answers like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation across all areas of its business.
Coca-Cola migrated all of its programs to Microsoft Azure, and most of its major independent bottling partners followed suit. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for about a year and has already leveraged Azure OpenAI. Service to reinvent everything from marketing to manufacturing, supply chain, and more. The company is recently exploring the use of AI-powered generative virtual assistants in Azure OpenAI Service to help employees enjoy the visitor experience, streamline operations, drive innovation, and gain a competitive advantage. , increase efficiency and identify new opportunities for growth.
“This new agreement builds on the good fortune of Coca-Cola’s partnership strategy with Microsoft, demonstrating our commitment to continued virtual transformation,” said John Murphy, president and chief financial officer of The Coca-Cola Company. “Our partnership with Microsoft has grown exponentially, from the $250 million deal we announced in 2020 to the current $1. 1 billion. “
The agreement reflects a vital milestone in advancing Coca-Cola’s virtual transformation, aimed at delivering expanded access to Microsoft’s cloud and AI platforms, as well as answers such as Microsoft 365, Power BI, Dynamics 365, Defender and Fabric, to power and scalability. while fostering system-wide innovation.
“Our expanded partnership with Microsoft is a vital next break in Coca-Cola’s journey toward a digital enterprise powered through emerging technologies,” said Neeraj Tolmare, senior vice president and chief data officer, global leader of The Coca-Cola Company. “Microsoft Features Let’s Drive Our Adoption of AI to Create Incremental Pricing for the Business. “
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a comprehensive beverage corporation whose products are sold in more than two hundred countries and territories. The goal of our company is to renew the world and make a difference. We sell multiple billion-dollar brands across multiple beverage categories around the world. Our portfolio of sparkling beverage brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands come with Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, price-added dairy and plant-based beverage brands come with Minute Maid, Simply, Inocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our beverages to bringing new cutting-edge products to market. We definitely seek to have an effect on people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and reducing carbon emissions across our entire price chain. Together with our bottling partners, we employ more than 700,000 people, helping to provide economic opportunities to local communities around the world. Learn more at www. coca-colacorporate. com and follow us on Instagram, Facebook and LinkedIn.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) is enabling virtual transformation in the era of an intelligent cloud and intelligent edge. Their project is to empower each and every user and organization on the planet to achieve more.
To learn more, tap:
Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]
The Coca-Cola Company, Scott Leith, [email protected]
Note to editors: For more information, news, and insights from Microsoft, see Microsoft Source at http://news. microsoft. com/source. Web links, phone numbers, and titles were correct at the time of publication, but have possibly changed. For additional assistance, news experts and analysts can contact the Microsoft Rapid Response team or other appropriate contacts indexed in https://news. microsoft. com/microsoft-public-relations-touchs.
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