In what could be the first “super app” in the country, business conglomerate Tata Group is making plans to launch a super app until the end of the year, providing a variety of packages in a single app, the Financial Times reported. The monetary journal quotes the group’s president, N Chandrasekaran, saying, “It will be a wonderful application, many programs in programs, etc. We have a wonderful opportunity.”
The super app is expected to be introduced until December or January.
N Chandra was quoted as saying that the super app would provide a variety of facilities ranging from food and groceries to fashion and lifestyle, customer electronics and durable customer goods. The super app also includes insurance and monetary services, education, fitness care and bill payments.
The idea, according to the company, is to link all corporations and be offered through Tata Group and be offering them online through an omnichannel experience.
A super application is an exclusive application that provides a varied diversity ranging from food, money education, virtual matrix, among others. Superprograms as a concept are popular lately in Southeast Asian countries where programs such as Grab, GoJek and Meituan are widely used.
For Tata, which includes corporations ranging from food, IT and digital services, monetary services, tourism and travel, automotive, customers and retailers, grouping all donations into a single application may not be difficult.
In fact, the organization also incorporated a new entity called Tata Digital last year, which, according to its website, needs to create a ‘world-class platform in India to serve the Indian consumer’. Pratik Pal, former global director of retail and hospitality, has been named CEO of Tata Digital.
Tata’s resolve to expand a super application also comes at a time when the e-commerce and online industry is strengthening and virtual adoption is accelerating in the country. Existing players also use a variety of activity spaces to offer a multitude of services. The nation’s largest business conglomerate, Reliance Industries, has also actively developed a virtual presence in the country through Jio Platforms, which has also raised more than $20 billion from thirteen global investors, in addition to Google and Facebook.
While Reliance has introduced a variety of virtualArray, it is also looking to expand JioMart beyond grocery shopping to offer e-commerce, physical care, education and others through the platform.
Existing e-commerce players like Amazon, Flipkart, Paytm are also adding new money deals and other adjacent offerings through new releases and partnerships.
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