Dublin, Aug. 07, 2020 (GLOBE NEWSWIRE) — The “Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region – Global Forecast to 2025” report has been added to ResearchAndMarkets.com’s offering.The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.The global social media analytics market is expected to grow from USD 3,587 million in 2020 to USD 15,577 million by 2025, at a CAGR of 34.1% from 2020 to 2025
The social media analytics industry is driven by an increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms further contribute to the growth of the social media analytics market.Services segment to grow at a high CAGR during the forecast periodThe social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.Healthcare and life sciences industry vertical to grow at the highest CAGR during the forecast periodThe social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Infomation Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality, others (education and research, transportation and logistics, and energy and utilities). A rise in competition among players across social media platforms and the emergence of a number of healthcare and life science players in the social analytics market space are factors projected to drive the growth of this vertical.APAC to grow at the highest CAGR during the forecast periodAsia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market
Key Topics Covered
1 Introduction2 Research Methodology3 Executive Summary4 Premium Insights4.1 Attractive Market Opportunities in the Social Media Analytics Market4.2 Market: Top 3 Applications4.3 Market, by Industry Vertical4.4 Market: by Application and Region5 Market Overview and Industry Trends5.1 Introduction5.2 Market Dynamics5.2.1 Drivers5.2.1.1 Increased Focus on the Market and Competitive Intelligence5.2.1.2 Increasing User Engagement of Social Media Using Smartphones5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience5.2.2 Restraints5.2.2.1 Complexities in the Analytical Workflow5.2.3 Opportunities5.2.3.1 Voluminous Data Generation Through Social Media Platforms5.2.3.2 Increasing Cloud Adoption Trends5.2.3.3 High Adoption Rate of Social Media Analytics Solutions Among Small and Medium-Sized Enterprises5.2.4 Challenges5.2.4.1 Lack of Standard Measures for Social Media Analytics5.2.4.2 Lack of a Single Solution to Manage the Increasing Unstructured Data5.3 Adjacent Markets5.4 Industry Trends5.4.1 Social Media Analytics Ecosystem5.4.2 Use Cases5.4.2.1 Use Case 1: Banking Services5.4.2.2 Use Case 2: Telecommunications and IT5.4.2.3 Use Case 3: Hospitality Industry5.4.2.4 Use Case 4: Media and Entertainment5.4.2.5 Use Case 5: Energy and Utilities5.4.2.6 Use Case 6: Healthcare and Life Sciences5.4.2.7 Use Case 7: Manufacturing5.4.2.8 Use Case 8: Retail and Ecommerce5.4.2.9 Use Case 9: Government and Defense5.4.2.10 Use Case 10: Transportation and Logistics5.4.3 Technologies in Social Media Analytics5.4.3.1 Big Data5.4.3.2 Machine Learning5.4.3.3 Natural Language Processing6 Social Media Analytics Market, by Component6.1 Introduction6.2 Software6.3 Services7 Social Media Analytics Market, by Application7.1 Introduction7.2 Sales and Marketing Management7.3 Customer Experience Management7.4 Competitive Intelligence7.5 Risk Management and Fraud Detection7.6 Public Safety and Law Enforcement7.7 Others8 Social Media Analytics Market, by Deployment Mode8.1 Introduction8.2 On-Premises8.3 Cloud9 Social Media Analytics Market, by Organization Size9.1 Introduction9.2 Small and Medium-Sized Enterprises9.3 Large Enterprises10 Social Media Analytics Market, by Industry Vertical10.1 Introduction10.2 Banking, Financial Services, and Insurance10.3 Telecommunications and IT10.4 Retail and Ecommerce10.5 Healthcare and Life Sciences10.6 Government and Defense10.7 Media and Entertainment10.8 Travel and Hospitality10.9 Other Industry Verticals11 Social Media Analytics Market, by Region11.1 Introduction11.2 North America11.3 Europe11.4 Asia-Pacific11.5 Latin America11.6 Middle East and Africa12 Competitive Landscape12.1 Competitive Leadership Mapping12.1.1 Visionary Leaders12.1.2 Innovators12.1.3 Dynamic Differentiators12.1.4 Emerging Companies13 Company Profiles13.1 Introduction13.2 Oracle13.3 Salesforce13.4 IBM13.5 Adobe13.6 SAS Institute13.7 Clarabridge13.8 Netbase13.9 Digimind13.10 Brandwatch13.11 Talkwalker13.12 Meltwater13.13 Khoros13.14 Cision13.15 Simplify36013.16 Hootsuite13.17 Sprout Social13.18 Metaquotes Software13.19 Socialbakers13.20 Frrole13.21 Prudence Analytics and Software Solutions13.22 Mavsocial13.23 Oktopost13.24 Quintly13.25 Rival IQ13.26 Buffer13.27 Sotrender13.28 Awario13.29 Agorapulse13.30 Sendible13.31 Brand2413.32 Social Media Analytics Solution Offered by Social Media Channels For more information about this report visit https://www.researchandmarkets.com/r/78yggt
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