Omdia Smartphone Shipment Data 2024 Shows 11. 6% Increase to 1Q23
According to Omdia’s most recent initial survey of smartphone shipments for 1Q24, smartphone shipments reached 300. 4 million units. This represents an 11. 6% increase over 1Q23, marking the second consecutive quarter of year-over-year growth after a prolonged era of market stagnation. and decrease from 2Q21 to 4Q23.
Oldie says the increase in overall smartphone shipments suggests that the sector is stabilizing after an era of turbulence: firstly, with strong demand for smartphones between 4Q20 and 3Q21, followed by supply chain issues in 2022. Many OEMs posted strong double-digit numbers. they require year-over-year growth, adding Xiaomi, Honor, Motorola, and Realme, with Transsion and Huawei seeing triple-digit growth. Apple and OPPO have noticed a year-over-year decline.
Samsung had the most shipments among all OEMs in 1Q24, with 60. 4 million units. With the launch of the newest S24 series flagship phones, adding Galaxy AI features, there has been a physically powerful expansion of 13. 5% compared to 4Q23. But compared to 1Q23 and the launch of H23, that’s only a 0. 2% year-over-year increase. Demand for mid-range and low-end smartphones, which account for a giant share of Samsung’s total smartphone shipments, is recovering, but overall shipments have remained at a similar level to last year due to the festival’s intensification with Chinese companies.
After Apple’s shipments increased in 4Q23, following the launch of the iPhone 15 series, Apple’s total 1Q24 fell to 50. 7 million units, marking a year-over-year decline. The reduction can be attributed to a shutdown in production and shipments from 4Q22 to 1Q23. Given Apple’s successful role in 4Q23, a decline in 1Q24 may be unforeseen or alarming.
“China is a market for Apple, with the highest volume of shipments after the U. S. U. S. However, Apple has faced an intense Huawei festival in the high-end segment of the Chinese home market since the second half of last year, contributing to disappointing iPhone shipments in the first quarter. Performance in the Chinese market will be a factor in determining Apple’s overall shipments this year,” said Jusy Hong, senior director of research at Omdia’s Smartphone Group.
Xiaomi’s shipment figures were lower than last quarter; with 40. 8 million devices shipped in 1Q24. This is a slight 1% reduction from 4Q23’s 41. 2 million, which was also a slight reduction from 3Q23’s 41. 8 million. But it’s still a remarkable increase of 33. 8% YoY-Y, compared to 1Q23. Despite the quarter-on-quarter decline in shipment figures, Xiaomi is still showing signs of recovery. This trend follows a prolonged era of declining market share, even amid an overall decline in the smartphone market.
Transsion shipments declined after successive quarters of growth, from $30. 1 million in 4Q23 to $27. 5 million in 1Q24, a drop of 8. 6%. But as this is only a slight decline after a steady period of very strong growth, Transsion is still developing at a triple-digit pace. a year ago, when it recorded thirteen million shipments in 1Q23. Transsion’s shipments have more than doubled in the past year, propelling it from sixth to fourth largest OEM. It has overtaken Vivo and Oppo, now leading them through 2. 5 million sets compared to the quarter. .
“Increased shipments of low- and mid-range smartphones contributed to Transsion’s expansion in 2023. However, this demand is being followed cautiously due to its volatility affecting economic conditions. Sustaining an economic recovery in the low-end segment economic recovery,” said Zaker Li, senior analyst at Omdia.
The Oppo Group, which includes the Oppo and OnePlus brands, recorded 25 million shipments in 1Q24, up 2. 5% from the previous quarter but down 5. 7% from 1Q23. As the Oppo Group grapples with Transsion’s sprawling festival and faces shrinking market duration through 2023, those points have collectively contributed to Oppo’s long-term trend of decline. Over the course of 2024, one of Oppo’s key goals will simply be to maintain its position, as Transsion moves forward.
Oppo will also have to compete with Vivo, which started selling after experiencing a sharp drop between 1Q22 and 4Q23. In 1Q24, there were 23. 0 million shipments of Vivo smartphones, up from 21. 4 million last year, an increase of 7. 5%. While this is a drop of one million devices from last quarter, when it had recorded 24. 0 million devices in 4Q23, the fourth quarter was generally expected to be the most important quarter.
Honor remains the seventh-largest OEM in the world, but it continues to grow, going from strength to strength. In 1Q24, Honor recorded 16. 5 million devices shipped, a strong increase of 47. 3% compared to the 11. 2 million devices in 1Q23. This trend represents the culmination of the successive quarterly expansion in 2023 that continued in 1Q24, with shipments expanding to 0. 5 million compared to 16 million in 4Q23. Although Honor faces a challenge from Huawei in the Chinese domestic market, it has been able to build its overall shipments thanks to the accumulation of additional overseas volumes.
Moving from ninth to eighth position in Omdia’s study, Huawei maintained the strong momentum it had created thanks to the launch of the Mate 60 Pro in the second half of 2023. Like Honor, Huawei recorded successive quarterly expansions in 2023, coming out of 6. 4. million devices in 1Q23 to 12. 3 million devices in 4Q23. Today, in 1Q24, it has reached 13. 1 million devices, which means that it has doubled its deliveries year-on-year.
On the right, Huawei is Motorola, which recorded 13. 0 million units, developing quarter after quarter and year after year, just like Huawei, albeit to a lesser extent. Motorola is up four percent from 12. 3 million in Q23 and up 23. 8 percent from 10. 5 million. million in 1Q23. This continued expansion means Motorola is exceeding expectations.
Realme remains in tenth position, having fallen from eighth in 2023. It again recorded a year-on-year increase in shipments in 1Q24, with 10. 1 million devices, to 8. 2 million in 1Q23. While Realme’s shipments were down from last quarter, down 16. 5% from 12. 1 million units in 4Q23, the logo saw the worst drop in 2023 of any major smartphone manufacturer. Realme is facing an uphill struggle, especially as the demand for low-end smartphones has declined.
“The most notable trend in the smartphone market is the polarization of smartphones towards low-end and high-end smartphones. This has disproportionately benefited Apple and Huawei, while brands geared towards mid-range phones, such as Samsung, Oppo and Realme, “have faced difficulties. Looking ahead to 2024, the global market is expected to grow year-on-year, especially in the first part of the year. However, that dynamic will persist so that OEMs can reap the maximum benefits from this growth,” Hong concludes.