Once, I had to stick to my own recommendation, so I introduced a paid search campaign, targeting (I think) event planners looking to rent commercial speakers like me to speak at their conferences.
As such, I created a Google ad for “small speakers. “
Can you what happened?
I’ve spent about $500 on other people for some other type of small business speaker, like Bose and JBL.
There’s a curve of being informed with a pay-per-click campaign, so I’m here to make sure you’re informed in an undeniable way and not in the hardest way I did.
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The steps to paid search good fortune are as follows:
The purpose of your advertising campaign is to send highly targeted and qualified traffic to a landing page or pages on your website. So, your first task is to figure out which keywords will work to attract other people there.
As such, you should micro-orient express words and phrases, avoiding broader terms. For example, if you sell gardening materials in Denver, you’ll need an ad that focuses, for example, on “Roses” and “Denver” and “Gardening” and “Colorado. “
There are several smart teams to analyze keywords. The ones I would recommend are Google, Semrush and Ahrefs.
Generally speaking, you can demonstrate classified ads on Google, Bing/Yahoo, or Facebook. Of course, there are many other functions (Yelp, etc. ), depending on your goals. So, you want to do some studies and find out what fits your needs. .
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You don’t have much space in your pay-per-click ad, just 3 or 4 lines, so it’s more productive to use them effectively. He wants 3 things:
For example, your ad says:
“The gardening gloves of the world!
Never buy a pair of gardening gloves again.
On sale, only this week, 15% off »
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Trying to buy classified ads that show first or buy very popular keywords is very expensive. Cheaper keywords and location infrequently can work just as well.
Set aside enough cash to see if this announcement will pay off. Make sure your budget includes the ability to review more than one ad, more than one title, more than one call to action, more than one landing page, and more. (called A/B check).
Proof is key. You need the right combination of brightness, text, call to action, price, and landing page.
One mistake I made when I posted my stupid speaker ad was that I wasn’t tracking my effects fast enough. One of the benefits of a pay-per-click crusade is that you can monitor it in real time and thus know very temporarily if what you are doing is working.
So, you want to monitor conversions, which are the times of users stopping and interacting with your online page (making a purchase, for example). This is how your titles are performing, which days and hours are the most productive and the worst. by clicks, etc. A smart check can last a month. You can track conversions here.
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Google Analytics is a wonderful tool that helps you perceive the movements of people in your account: where they came from, how long they stayed, what they did, and more.
A wonderful search ad can be one of the most productive friends your small business can have because, once refined, it can attract cash and consumers in a predictable and consistent way.
Steve Strauss is a lawyer, speaker and 18 books, adding his most recent “Your Small Business Boom”. You can learn more about Steve on MrAllBiz. com, get more tips on his site TheSelfEmployed. com, and link to him on Twitter. @SteveStrauss and On Facebook at TheSelfEmployed. The outlook and reviews expressed in this column are those of USA TODAY and do not necessarily reflect them.