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SHANGHAI, August 10, 2020 / PRNewswire / – July 13, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (hereinafter Sinoexpo Informa Markets) and the Yangjiang Trade Office of Guangdong Province signed a close cooperation agreement between Hotelex Shanghai 2021 and the 19th China International Knife and Scissors Exhibition (Yangjiang) (hereinafter the Knife Exhibition). In order to actively stimulate domestic industry and mutual collaboration between two exhibitions, Sinoexpo Informa Markets will lead the global marketing promotion, the organization of occasions and the delegation that will make plans for the Knife Fair, to be held in Yangjiang from 19 to 22 October, while The Yangjiang Trade Office will establish local knife and scissor businesses to participate in HOTELEX Shanghai 2021.
Yangjiang is widely regarded as the Chinese capital of knives and scissors, with more than 1,500 knife and scissor companies and more than 3,500 types of knife and scissor products in the city, has reached a total production price of more than 55 billion yuan, and its annual production and export volume account for 70% and 85% respectively of the country as a whole. Yangjiang City has held the 18th Direct Knife Fair since 2002, making it the city of its kind in China that has effectively completed this initiative. The International Hardware Knife and Scissor Fair in China (Yangjiang) is hailed as “the No. 1 exhibition of the knives and scissors industry in China”.
At the meeting, Mr. Wang Mingliang, founder and CEO of Sinoexpo Informa Markets, brought in the Hotelex team and key members, and then representatives of the Hotelex team gave a presentation on marketing, ongoing activities, the plan of the occasion, the paint execution sheet. , delegation plan, pre-registration of exhibitions and access plan for Hotelex Shanghai and Knife Fair. In the afternoon, the delegation made a video of the Yangjiang International Exhibition and Convention Centre and discussed the development of plans for further implementation between the two parties.
At the end of the trip, Mr. Wang Mingliang and Mr. Li Zhenbin signed the formal contract at Yangjiang International Convention and Exhibition Center, both sides believe that the 19th Yangjiang Knife Fair will come to fruition as the result of joint effort. “In terms of this cooperation, on one hand, Sinoexpo Informa Markets will give full play to its advantages in the field of food industry, connect resources in Hotelex, FHC and other related exhibitions, and make use of both online and offline platforms to help Knife Fair develop seller resources from upstream and downstream industry chain and accurately match professional global buyers for them,” said Mr. Wang. “On the other hand, this is another beneficial attempt by Sinoexpo Informa Markets to hold exhibition in the industrial cluster, following the successful mode of Guzhen Lighting Fair. Sinoexpo Informa Markets will stick to the concept of ‘Be The Best’, and assist Knife Fair in all aspects from sales promotion, marketing promotion, on-site organization, etc., to level up overall professionalism, branding and internationalization of the exhibition.”
Mr. Wang gave a speech at the dinner, presenting the history of Sinoexpo Informa Markets’ progression to visitors and welcoming them to the 30th Shanghai Hotelex in 2021. The company believes that this cooperation between Shanghai Sinoexpo Informa Markets and Knife Fair will be a new starting point. for Knife’s progression, and will play a leading role in the recovery and revitalization of the knife and scissor industry in Yangjiang.
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SOURCE Sinoexpo Informa Markets