Shady Company Revives Old Tech Blogs, Steals Writers’ Identities

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In one of the most unethical uses of AI we’ve seen, an internet advertising company has recreated some old and defunct tech blogs, such as The Unofficial Apple Weblog (TUAW) and iLounge, mimicking the signatures of older internet sites. -Content generated under their names.

The Verge reported in detail on the fiasco, adding that it spoke with Christina Warren, a former TUAW editor who now works at GitHub. Warren took to social media platform Threads to point out that someone had relaunched TUAW on her home domain and filled it with fake content. supposedly written through her and other former TUAW employees. Some content simply rephrased articles that originally gave the impression of being from TUAW, while other articles matched the names of genuine editors with AI-generated new copy of existing events.

(Disclosure: I worked with Warren on Mashable several years ago and before that, I worked for TUAW’s original parent company. )

The domain call still comes at some price in terms of Google rankings, so Web Orange Limited appears to have relaunched the and then used AI summarization teams to rephrase the original content and publish it under the calls of the original authors. (He did the same with another old Apple blog, iLounge. )

The site also includes biographies, which are generic and possibly generated, and are accompanied by photographs of people who look nothing like the actual writers.

The Verge discovered that some of those same images had appeared elsewhere, such as online classified ads for iPhone cases and dating sites. They may have been generated by AI, the company is also stuck reusing images of other real people. without permission in other contexts.

Initially, some Web Orange Limited websites named Haider Ali Khan, an Australian who recently lives in Dubai, as the owner of the company. Khan’s own website called him “an independent cybersecurity analyst” and a “longtime advocate for Internet security. ” “, who also runs a web hosting company and who “has begun investing in several generation reporting Internet sites” and “runs and operates several news blogs,” such as the popular Apple iLounge generation news blog.

However, mentions of your call have been removed from internet sites today and the main points of your private online page have been removed.

Warren sent an email to the company, threatening legal action. After doing this, the signature was replaced with what we can only assume was a made-up name: “Mary Brown. ” The same applies to many other names on the Web Orange Limited websites.

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