Update, Monday, January 20, 2025: This article has been updated with the main points about possible Galaxy AI features.
The Samsung Galaxy S25 Ultra will be the flagship handset for the company’s Galaxy AI software. Following the launch at the upcoming Galaxy Unpacked event, the S25 family, including the powerful Galaxy S25 Ultra, will be the basis for the development and growth of Galaxy AI through 2025 and beyond.
This is an opportunity for Samsung to take the lead and the future of mobile artificial intelligence.
Although Google used the launch of the Pixel 8 and Pixel 8 Pro in October 2023 as a signal to start the AI-powered smartphone revolution, Samsung’s simultaneous launch of the Galaxy S24 family and the arrival of Galaxy AI brought artificial intelligence to the mainstream market. public. Kantar Research cited AI as a sales driver in 2024, and about one in four consumers will buy a Galaxy S24 phone thanks to AI.
There are arguably two brands that can have a significant impact on consumers and directly replace the direction of smartphone development. One is Samsung, the other is Apple. Apple has yet to complete the release of the first version of the strangely named Apple Intelligence, and is in catch-up mode compared to the entire Android platform, not to mention Samsung.
Meanwhile, Samsung is expected to announce a major Galaxy AI update at this week’s Galaxy Unpacked event. By 2025, the South Korean company’s AI decisions will be considered industry decisions. Through the Pixel family, Google has highlighted and demonstrated where it believes smartphone AI deserves to go. Samsung is in a position to embark on the new path and reap the rewards of defining direction.
Samsung is not the only smartphone manufacturer innovating in the AI space. In 2024, every notable manufacturer brought their own flavor of artificial intelligence and generative AI to market. With each release, the principle of the AI smartphone became less of a novelty and more of an intrinsic part of a smartphone. Reporting on the rise of AI smartphones, IDC’s Anthony Scarsella said, “GenAI-capable devices are locked and loaded and look to be the next big thing the industry has to offer consumers.”
Last year, Galaxy AI was introduced in a relative vacuum. Consumers were unsure about AI, what it could offer and why it is urgent to have it on their phones. The emerging tide of Android smartphones has answered those questions beyond. twelve months Galaxy AI in 2025 will rarely launch to a market full of questions and anxiety; It is entering a displayed market where questions have been answered and anxiety has given way to enthusiasm.
That leaves Samsung more time and opportunity to push forward and innovate rather than working to establish a base.
London’s skyline lights up through an epic drone display to celebrate the launch of the new Samsung Galaxy. . . [+] S24 Galaxy AI device (Photo via Joe Maher/Getty Images for Samsung)
Then there is the bigger question about AI in general and generative AI in particular. Who will pay for all this?
AI smartphones have significant local components that allow on-device AI processing. Still, several popular and heavily advertised AI features rely on cloud-based servers to deliver fast and accurate results. Several of the heavy-duty media features fall into this category. Generative AI is relatively expensive to run, and when you scale that over tens of millions of devices, the bills add up.
Not all AIs are free. Google has added Gemini Advanced to its existing Google One subscription service; OpenAI’s ChatGPT Pro is attractively priced at $200 per month because CEO Sam Altman “thought we’d make money”; and there are smaller AI-based companies, like music-focused SunoAI, that require subscriptions to unlock their full value.
The Rubicon has been crossed, Galaxy AI remains a flexible service whether on-device or in the cloud. This does not mean that this will continue to be the case in the future. Samsung’s fine print for 2024 said that “fees would possibly apply to some AI features by the end of 2025. “As the largest player in the global market, if Samsung makes the decision to qualify for Galaxy AI, it will legitimize the path for other hardware makers to bring “AI as a service” to their consumers, potentially moving into the same Loosemium style as many. other. Facilities in the AI industry.
Update, Monday Jan 20, 2025: More details on the artificial intelligence suite that will be part of the Galaxy S25 family have leaked ahead of the Galaxy Unpacked launch event on Wed, 22 Jan. The team at SamMobile have highlighted several features it expects to see:
“Some other Galaxy AI features that will debut with the Galaxy S25 were previously leaked. These features come with AI for tasks, music search, enhanced routines, and YouTube notes. The phones are also said to have Gemini AI integration for Now Bar, Samsung Calendar, Samsung Notes, and Samsung Reminder.
Some of those features have already been noted in the beta version of OneUI7, Samsung’s Android edition and the core operating formula of the Galaxy line. Samsung showed off the Now Bar just before Christmas 2024:
One of the defining elements of One UI 7 is the Now Bar, which brings new meaning to ad-free by seamlessly integrating your daily moves and most used apps onto your lock screen. This is where you can entertain yourself, time your next private workout, get instructions for your next meeting, or start communicating in other languages.
At the time, it was not clear what AI would be used for the Now Bar. It looks like Google’s Gemini AI will play an important and visible part. If that’s the case, Samsung will offer support for Google’s AI system and promote the tight integration of its Galaxy S handsets with the latest AI software.
Roh Tae-moon, South Korean president of Samsung and head of the cellular communications business (Photo via Array. [+] EMMANUEL DUNAND/AFP Getty Images)
Samsung took the lead in 2024 by introducing the Galaxy S24 as an AI smartphone. That paid off with increased sales and consumer awareness, the ability to define the market’s growth, and the ability to set the tone for the cost of AI to consumers. With the launch of the Galaxy S25 family, Galaxy AI can take a giant leap forward that will again define the current make to the benefit of Samsung.
Last year, Samsung had the merit of being the first to identify itself among consumers and took full advantage of it. Now you have the opportunity to expand this advantage and have a concrete impact on how AI will be integrated, accepted and paid for.
Learn more about the launch and release dates of the Galaxy S25 family and Samsung Galaxy AI. . .
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