Reddit Pro is currently in beta testing and allows companies to interact with some other teams. The set of devices features AI-powered insights that show trending topics and conversations applicable to express brands, allowing brands to see when they have been discussed in a subreddit. The goal of this data is for businesses to engage in conversations to connect with new and existing audiences. This data will also tell brands how they appear on Reddit.
Image Credits: Reddit
The suite also gives companies access to publishing tools to help them write and plan their public releases. The company says the tools will give brands undeniable steps to start contributing to communities. Additionally, the suite provides feature analytics that can help businesses analyze functionality. of your biological publications to make better decisions about your strategy. Businesses will track their overall engagement and monthly progress in their Pro dashboard.
In addition to these tools, businesses can extend the reach of their posts by turning them into paid advertisements without having to leave the platform, the company says. To do so, businesses need to click the “promote” button on one of their posts.
Reddit says more than 200 companies have started Reddit Pro, in addition to Taco Bell, Wendy’s, the NFL, the Wall Street Journal, Kate Somerville, and Atlas Headrest. In early testing, Reddit found that Reddit Pro brands generated 11 additional posts and comments per month and saw an average of 35% upvote increase per month for their bio content.
Image Credits: Reddit
“Through Reddit Pro, we’re connecting companies with communities in a mutually valuable way: unmatched insights and tools for enhanced participation from businesses, both organic and paid, which then drives more relevant and valuable experiences for our users,” said Reddit Chief Marketing and Consumer Experience Officer Roxy Young in the company’s announcement post.
Reddit Pro is available to businesses and organizations on a first-come, first-served basis. The company plans to release additional Reddit Pro features this year, but hasn’t shared details about what they would look like.
Reddit to go public for $5 billion, according to secondary data