PC brands sold 254 million PCs in 2024, a meager 1. 3% compared to the 251 million computers sold last year. But 2023 is a low point for the PC industry: it’s the worst year for PC sales since 2006, and a dramatic drop from the 344 million devices sold in 2022.
As always, these numbers are averages of figures provided by Gartner and IDC.
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“We expect PC demand to increase and the market to see robust expansion in 2025, reflecting lagging Windows 11 PC upgrade demand and the developing commercial cost of AI PCs as cases mature. use,” said Ranjit Atwal, senior director at Gartner.
“Broad macroeconomic considerations appear to be overshadowing some of the progress and excitement around AI-enabled PCs,” added Ryan Reith, vice president of IDC Group. “However, we are of the opinion that the effect of AI on industry devices will be positive, even if the turning point is delayed. . . AI on PC devices is inevitable. »
Both corporations had forecast PC market expansion in 2024, but offer divergent prospects for 2025. Gartner says the PC market will see “solid expansion” this year, while IDC says the outlook is “challenging”
The top five PC makers are unchanged year-over-year (YOY), with Lenovo, HP, Dell, Apple, and ASUS together accounting for more than 75% of unit sales.
Lenovo remains the world’s largest PC manufacturer. It sold about 62 million gadgets in 2024, a profit of about 4%, giving the company a 24% market share. HP arrived at the time with 53 million devices, compared to 52. 9 million devices sold in 2023. And Dell sold 39 million devices, up from 40. 1 million sold the year before.
Rounding out the top five, Apple sold about 22.7 million units–giving it a market share of 8.9 percent and a slight increase over the 21.8 million units it sold in 2023–while ASUS sold 17.5 million units, a slight increase over the 17 million units form 2023.
Paul Thurrott is an award-winning technology journalist and blogger with 30 years of industry experience and the author of 30 books. He is the owner of Thurrott.com and the host of three tech podcasts: Windows Weekly with Leo Laporte and Richard Campbell, Hands-On Windows, and First Ring Daily with Brad Sams. He was formerly the senior technology analyst at Windows IT Pro and the creator of the SuperSite for Windows from 1999 to 2014 and the Major Domo of Thurrott.com while at BWW Media Group from 2015 to 2023. You can reach Paul via email, Twitter or Mastodon.
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