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Paramount Global has assigned Marco Nobili and Olivier Jollet new key roles in its quest to drive the expansion of its streaming services.
Nobili has been promoted to executive vice president and global general manager of Paramount, where he will oversee the studio streamer’s expansion into markets around the world, while Jollet becomes executive vice president, global general manager of the ad-supported loose television broadcast (FAST). Pluto TV service.
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The two executives will report to Raffaele Annecchino, Paramount’s president and CEO of networks, studios and broadcast, and Pluto TV co-founder Tom Ryan, who is Paramount’s president and chief broadcast executive officer.
Nobili, former head of Amazon and Netflix, former senior vice president of global marketing, knowledge and analytics for Paramount Global’s streaming division, will now oversee Paramount’s operations outside the U. S. In the U. S. , adding content, marketing, distribution, knowledge, and operations.
Jollet, who was senior vice president and general manager of Pluto TV internationally, will lead a coordinated process to expand more Pluto TV outside the U. S. In the U. S. , it is located in 30 territories. It will oversee all operations, adding advertising sales, content, marketing, distribution, knowledge and operations, and seek to locate alliances and opportunities in the virtual entertainment ecosystem.
The couple’s promotions come some time after Paramount CEO Bob Bakish revealed that Paramount is expected to launch in the UK and South Korea and head to India in 2023. Several more overseas launches are planned for this year. Pluto TV will launch in the Nordic countries thanks to a partnership with NENT Group next week, on May 18, the same day NENT is expected to replace its call to Viaplay Group.
“The opportunity to expand our broadcast business around the world is wonderful and 2022 will be a year for our strategy,” Annecchino said. Paramount and SkyShowtime are expected to expand to 60 markets through the end of 2022 and Pluto TV continues to grow globally. I am confident that Marco and Olivier’s leadership will allow us to seize the opportunity and continue our progress towards our onboarded global broadcast business. “
“Through Paramount’s differentiated streaming playbook, we aim to leverage our broad strength in key spaces to thrive, attract and retain consumers globally,” Ryan added. “Marco and Oliver have already propelled Paramount and Pluto TV to new heights and with their continued leadership, we are confident in our ability to become a global broadcast leader. “
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