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The state-backed Chinese Advertising Agency has developed a new user tracking approach called CAID to update access to IDFA or iPad ad ID. Apart from iOS 14. 5, Apple will not allow apps to access a device’s IDFA without the explicit permission of the user, which will have an effect on the inter-app and inter-site tracking used for ad targeting.
CAID has tested in China with giant corporations such as Baidu, ByteDance (TikTok) and Tencent, as well as Proctor and Gamble. Apple told developers that seeking to circumvent new ad tracking restrictions would result in the removal of the App Store.
“The “App Store’s situations and rules” apply in the same way to all developers around the world, adding Apple,” an Apple spokesperson told the Wall Street Journal. “We are convinced that users deserve permission before being followed. . Applications that do not take user selection into account will be rejected. “
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Other U. S. companies, Deloitte, PricewaterhouseCoopers and Nielsen, also collaborate with the Chinese Advertising Agency at CAID.
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