A leading company focused on virtual transformation.
Oculus, owned by Facebook, has announced new social features that will help facilitate occasional social interactions in VR. With public parties, Oculus users will be able to stream their voice calling teams to a wider audience, making it less difficult for other users to sign up for an ongoing session.
This provides the Oculus platform with features similar to Discord, a popular Voice over Internet (VoIP) protocol among players, which has reported an increase in the number of voice call users since the start of the pandemic. Oculus has also added Travel Together, a feature that allows teams to move together between platform programs; at launch, it will support 12 virtual reality games.
The new one has Facebook’s ambitions to make Oculus a social center for customers. Each year, Facebook seeks to increase the amount of time users spend on their social media platforms. This allows the company to gather more user knowledge and serve more ads: in 2020, for example, the average American adult spent 22 minutes a day on the social networking site Facebook, 5.8% more than in 2019, according to eMarketer estimates.
But a key fear for Facebook is whether users will succeed at a saturation point, making it difficult to accumulate the time users spend on classic social media platforms. That’s where virtual truth comes in: as CEO Mark Zuckerberg pointed out when Facebook acquired Oculus for $2 billion in 2014, “Oculus has the chance to create the ultimate social platform that exists.” The fundamental precept is that as the generation of virtual reality progresses, users will spend hours in virtual societies in virtual worlds, without feeling online in the classic sense.
The pandemic gives Facebook the opportunity to drive the adoption of virtual truth as a social platform. The new features are due to recent adjustments to customer behavior, while the time spent on gaming and social media is higher amid the pandemic.
Oculus’s audience may be receptive to functions, especially since classical face-to-face socialization is largely limited through isolation protocols. This will help Facebook expand the social integration bases for the Oculus platform, building on the multitude of features added in December 2019, such as the virtual reality capability in The Facebook Messenger chat service and integrating Facebook occasions with Oculus to help users plan a virtual reality encounter. Ups.
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