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With the widespread adoption of Nvidia-specific features, those AI inventions are expected to keep the company ahead of the curve.
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Although Nvidia (NASDAQ: NVDA) now makes the majority of its profits from its data center graphics processing suites (GPUs) used to run and run artificial intelligence (AI) workloads, it remains the overwhelming leader in the gaming GPU market. exceeds 80%, with AMD a distant second.
One of the reasons Nvidia has maintained such a dominant lead for so long is that it continually pushes boundaries with new features. Popular games and game engines implement those features, which can only run on Nvidia hardware, making gamers opt for Nvidia for the most productive functionality and graphical qualities.
At CES 2025, Nvidia finally unveiled its RTX 50 series graphics card which is built on the Blackwell architecture. The company is promising up to twice the performance of last-generation products thanks to its various AI-powered features that can upscale images, generate frames on the fly, and perform other performance-boosting tricks. Along with the announcement, Nvidia discussed some new AI capabilities that should help the company stay on top in the graphics card market.
Nvidia has launched the fourth generation of DLSS, its suite of AI-based technologies capable of particularly increasing frame rates, alongside the RTX 50 series. While Nvidia has touted that its new graphics cards can offer twice the functionality of its predecessors, much of this gain in functionality will come from innovations in those technologies and not from the accumulation of raw computing power.
One feature of DLSS is the ability to generate frames on the fly. Instead of rendering a game at 100 frames per second, with each frame going through the full graphics processing pipeline, the game can be rendered at a lower frame rate, and in-between frames can be interpolated. This enables gamers to enjoy improved visual fidelity without tanking the frame rate.
DLSS four increases the maximum number of symbols that can be generated at the same time. The previous version of DLSS was limited to generating a single additional symbol, as generating more would cause functionality issues. Nvidia has also improved the quality of the generated symbols. stating that DLSS four reduces the visual artifacts inherent in this type of symbol generation.
Beyond improvements to existing features, Nvidia is bringing AI deeper into the graphics pipeline with RTX Neural Rendering. The idea is to bring small neural networks into the programmable shaders that do the work of translating triangles, textures, and other data into 3D scenes. Developers can do multiple iterations of training on their game data and shader code, with the end goal of accelerating certain tasks at runtime.
This feature can simply be a big problem. One application is to use AI to compress textures, allowing developers to store more high-resolution photos in the same amount of video memory. Another solution is to use AI to compress very complex shader code, expanding functionality up to five times. How well this all works remains to be seen, but there is a lot of potential.
Another new feature from Nvidia is RTX Neural Faces. This feature allows developers to use generative AI combined with input knowledge to generate realistic faces for characters. These faces are based on thousands of generated photographs that cover other angles, feelings and conditions, resulting in a natural and convincing result.
There will be 75 games with DLSS four when the RTX 50 series graphics cards launch, with more to come later. Nvidia’s wide range of fast features is one of the reasons why the company has managed to displace AMD and Intel in the graphics card market. For those looking for the best gaming functionality and visual quality, Nvidia is the best choice in many games.
The RTX 50 series will soon face new graphics cards from AMD, AMD has not revealed much data yet. Once Nvidia completes its lineup with mid-range graphics cards, most likely later this year, Intel’s impressive B580 graphics card will also be in its sights.
While Nvidia will have some stiff competition, the company’s AI innovations that boost frame rates, cut down on video memory usage, and increase realism will make it tough to beat.
Timothy Green holds positions at Intel. La parent company of Motley Fool Australia, Motley Fool Holdings Inc. , holds positions and owns Intel and Nvidia. Motley Fool Australia’s parent company, Motley Fool Holdings Inc. , has the following options: February 2025 short calls for $27 on Intel. The Motley Fool Australia Nvidia. The Motley Fool has a disclosure policy. This article covers only general investment recommendations (according to AFSL 400691). Authorized through Scott Phillips.
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