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With widespread adoption of Nvidia-specific features, those AI inventions keep the company ahead of the curve.
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Although Nvidia (NASDAQ: NVDA) today derives most of its profits from its data center graphics processing (GPU) suites used to run and run artificial intelligence (AI) workloads, it remains the overwhelming leader in the gaming GPU market. The company’s market share exceeds 80%, with AMD in a very remote location.
One of the reasons Nvidia has maintained such a dominant lead for so long is that it continually pushes boundaries with new features. Popular games and game engines implement those features, which can only run on Nvidia hardware, making gamers opt for Nvidia for the most productive functionality and graphical qualities.
At CES 2025, Nvidia finally revealed its RTX 50 series graphics card, built on the Blackwell architecture. The company promises up to twice the performance of next-generation products thanks to its various AI-based features that can update photos, generate images on the fly, and perform other performance-enhancing tricks. In addition to this announcement, Nvidia teased new AI features that should help the company stay on top of the graphics card market.
Nvidia rolled out the fourth generation of DLSS, its suite of AI-powered technologies that are capable of considerably boosting frame rates, along with the RTX 50 series. While Nvidia has touted that its new graphics cards can deliver twice the performance of their predecessors, much of that performance gain will be delivered by improvements to these technologies rather than increases in raw computing power.
One of the features of DLSS is the ability to generate photos on the fly. Instead of rendering a game at a hundred frames per second, with frames passing through the entire graphics processing pipeline, the game can be rendered at a lower frame rate and the frames in between can be interpolated. This allows players to enjoy improved visual consistency without reducing frame rates.
DLSS four increases the maximum number of symbols that can be generated at the same time. The previous version of DLSS was limited to generating a single additional symbol, because generating more would cause functionality problems. Nvidia has also improved the quality of the generated symbols, stating that DLSS four reduces visual artifacts inherent to this type of symbol generation.
Beyond existing feature innovations, Nvidia is integrating AI deeper into the graphics process with RTX Neural Rfinishering. The concept is to integrate tiny paintings of neural networks into programmable shaders that perform the task of translating triangles, textures, and other data into three-dimensional scenes. Developers can iterate educational on game data and shader code, with the ultimate goal of speeding up certain tasks at runtime.
This feature can simply be a big deal. One application is to use AI to compress textures, allowing developers to store more high-resolution photographs in the same amount of video memory. Another solution is to use AI to compress very complex shading code, extending functionality by up to five times. It remains to be seen how well this all works, but there is a lot of potential.
Yet another new feature from Nvidia is RTX Neural Faces. This feature allows developers to use generative AI combined with input data to generate realistic faces for characters. These faces are trained on thousands of generated images that cover different angles, emotions, and lighting conditions, resulting in a natural and convincing result.
There will be 75 games that work with DLSS 4 when the RTX 50 series graphics cards launch, with more coming later. The broad support for Nvidia-specific features is one reason why the company has been able to fend off AMD and Intel in the graphics card market. For those wanting the absolute best gaming performance and visual quality, in many games Nvidia is the top choice.
The RTX 50 series will soon face new graphics cards from AMD, AMD has not revealed much data yet. Once Nvidia completes its lineup with mid-range graphics cards, most likely later this year, Intel’s impressive B580 graphics card will also be in its sights.
Although Nvidia will face stiff competition, the company’s AI inventions that increase frame rates, reduce video memory usage, and increase realism will make it hard to beat.
Timothy Green has positions in Intel. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Intel and Nvidia. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has recommended the following options: short February 2025 $27 calls on Intel. The Motley Fool Australia has recommended Nvidia. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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