For many people, Google is the Internet. After all, this is where billions are looking for things, to get their email, to navigate their Chrome browser. It is also the option of cybercriminals, pirates and criminals who seek to exploit the exclusive and omnipresent platform it represents. While Chrome’s attack informs the double click, the threats of the stolen VPN door, the authentication of two factors through the passage and the attacks of Gmail dominate the titles; Privacy disorders are never far from having it either. This has been the case in recent weeks, because the deadline for the last update of the policy of the advertising platform program is increasing , policy settings are also included in a series of security regulations that seem to have been overlooked through maximum journalists. This is what you want to know.
A brief announcement on December 18 introduced considerations of interest and privacy on Google settings to the policies of the advertisement platform program, as of February 16. “The adjustments reflect the advances in privacy improvement technologies,” said Google, “and the broader diversity of surfaces in which he classified in which the ads are classified. ” This temporarily became a scrutiny of mashable , which pointed out that Google’s transfer to virtual fingerprints meant that “would reintroduce a knowledge collection procedure that ingests all its online signals (from IP, dealing with complex browser information. ) And identifies exclusive users or devices” .
What was less well-reported is that the same announcement also confirmed that Google is set to “clarify the activities that we prohibit to better protect the ads ecosystem from harmful activities,” and that’s what I’ll focus on here as there are plenty of other sources for the privacy perspective if you, erm, do a quick Google search.
Google’s ad program policies will be replaced on February 16 and Google has provided a full overhaul of what they entail, adding the prohibited activity that will hopefully make Google a safer online ecosystem for Livearray
Let’s be clear: I’m not giving Google a free pass when it comes to digital fingerprinting and matter software user privacy, but the security implications of the policy changes coming in just a matter of weeks are equally as important, in my opinion. Let’s applaud Google when it makes changes that impact positively on security, just as we criticize when it encroaches on user privacy.