Microsoft Sites increased its market share by 76%, from 15. 2% in January 2012 to 26. 8% in January 2022, according to TradingPlatforms. com.
Google’s search engine is the biggest loser in the rise of Microsoft sites. Although its dominance in the market remains largely undisputed, it has continued to lose ground. The search engine had a market share of 61. 4% in January 2022. its share fell by 66. 2% at the same time 10 years ago.
What drives the expansion of Microsoft sites?
Microsoft owes its immediate expansion to the fact that many users think it provides greater effects and more applicable data than Google. Again, it gives users 8 AutoComplete suggestions, while Google gives four.
The same scenario is true in Bing’s video search option. Instead of small tiles, Microsoft’s search engine offers you larger tiles. Also, you can play them without having to open a tab. Also, hovering over the videos allows you to preview.
There are several other small players besides the big two. The largest of these is Verizon Media, which accounts for a market share of 11. 4%. Ask Network, on the other hand, has a small market share of 0. 7%.