Take-Two, core publishing franchises like GTA, Mafia, BioShock, Borderlands and more, hasn’t brought all of its franchises to mobile devices, and now its CEO has explained why. Strauss Zelnick recently spoke to The Wrap and only claimed that not all console games make sense on mobile, stating that there is only one example of a megaconsole franchise that effectively made the leap to mobile: Call of Duty. It turns out that Zelnick is talking about particular games designed for mobile rather than ports, which Take-Two has done over the years.
“Not all high-level assets belong to mobile. Not all high-level asset items are a console title. It depends on the assets. Conceptually, we would like to, but they are all autonomous,” he said.
That said, Zelnick said Take-Two is looking through its franchise catalog and looking to make smart, strategic bets on maximum productivity to adapt a mobile series the right way. Take-Two recently acquired mobile gaming giant Zynga for $12. 7 billion. , which was the most expensive acquisition in the video game industry until Microsoft made a bid for Activision Blizzard worth $68. 7 billion. to communicate about the details.
“Specific titles? I probably won’t communicate about quick titles. We don’t even announce them once we expand them until we’re in a position and about to launch them,” he said. The entire IP portfolio and we have said that we would love to bring a Take-Two core IP to Zynga, to produce cellular hits. It’s a hard thing to do. “
Also in the interview, Zelnick said Activision Blizzard took it upon itself to bring Call of Duty to mobile devices as part of what he called a “wonderful expression of intellectual property” with Call of Duty Mobile. Activision builds on this with the Call of Duty Warzone Mobile game in the future.
Zelnick sees this as an anomaly in the gaming industry as a whole. Not each and every version of a mobile console game has noticed Call of Duty’s point of fortune, he said.
“But that’s once. First of all, mobile telephony has a very low fortune rate as a business. Most of the time, if you’re trying to take an IP element from one position and translate it to another, it’s hard. “- It’s hard to strike a blow,” he said. So we’ll do that, and we’ll do it very selectively and we’ll focus and try to improve our chances of good fortune as much as possible, but we won’t. “sometimes doing it. “
For comparison, Activision Blizzard said it will bring its franchises to mobile devices over time.
Mobile telephony is the fastest developing segment in the video game market. That’s why Microsoft is suing Activision Blizzard to acquire control: the deal focuses exclusively on cellular (and PC) telephony.
As for Take-Two, one of its next big games is Grand Theft Auto VI from developer Rockstar Games. The company’s independent gaming label, Private Division, is also on board, and recently delivered a Lord of the Rings game in preparation for none other than Weta’s Workshop itself.
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