When the European Union allowed the sale of third-party apps on the iPhone as a result of this year’s Digital Markets Act, it meant that Apple would be forced to allow other people to install apps from somewhere other than the App Store for the first time. time. Although the EU DMA only applies within the European Union, it is an update that provides genuine opportunities for companies that want to compete with Apple. And Microsoft is one of them.
Microsoft had already shown plans to launch a store that would allow users to download content to their iPhones and now we know when it will arrive. According to a Bloomberg report, Microsoft intends to launch its new mobile game store in July, and it will be controlled through the company’s Xbox component. And notably, it won’t be an app as such or a website.
Xbox president Sarah Bond broke the news and the company intends to create its own games for download initially. However, the company also intends to open the doors to other publishers who also need to distribute their wars through the Xbox store, and that can be pretty big.
As for why Microsoft has chosen to pass the page’s address online instead of a classic app as other third-party app marketplaces seem to do, Microsoft says it’s all about making sure the store is available to other people using all devices and everywhere. . of the world, regardless of closed-ecosystem policies, delving into Apple along the way.
Oliver, based in the UK, has been writing about technology, entertainment and gaming for over a decade. If there’s something with a battery or plug, he’s interested. After spending too much money building gaming PCs, Oliver switched to Apple and Mac. – and now he spends too much money on them.
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