Microsoft has introduced a new way to install Windows Store apps via the web. Instead of “deep linking,” the company will use a “non-pinned” edition of the Windows Store to make it easier to install apps. Ironically, the new approach is more like installing regular executable files and they deserve to lessen the hassle of installing apps from the Microsoft Store.
Previously, when clicking the “Install” button in the Internet edition of the Windows Store, the user had to open the local Windows Store app and then click “Install” again. You don’t need to just install an app. The new one runs a lightweight installer that runs with a single click.
This approach reduces the number of “clicks” well from 3 to two, which doesn’t seem like a big deal but can at least give a sense of transparency since there is no need to make transfers from the internet to the local store. However, the standalone executable doesn’t involve the full installer of the application (hence the gentle description). Instead, it downloads the rest of the installation process.
Microsoft says that having a decoupled edition of the Windows Store still helps keep apps up to date with the newest features and even supports side-by-side installations. The executable can also work even if users uninstall the local store app from their computer.
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