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Jenner Furst and Julia Willoughby Nason have pioneers of a new genre in the category of genuine crime, what they call “genuine comedy. “
The directors/executive producers earned an Emmy nomination for their 2019 documentary Fyre Fraud, about the hilariously filmed luxury music festival. socks that featured pizza slice prints, smiling pineapples, canines with glasses and other whimsical designs.
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LuLaRoe founded through DeAnne and Mark Stidham, a couple immersed in multi-layered marketing strategies: created corporations like Amway and Avon that sell directly to consumers.
“They started in his garage and had to keep expanding until they had all their stock in a parking lot, which infested him with mold and some of the flavors depicted in the film,” Furst explained as he, Nason and fellow executives Blye Faust and Cori Shepherd Stern gave the impression on Deadline’s Contenders Television: Documentary Unscripted event. “I think it’s the best metaphor for ‘the bigger, the better. ‘”
The Stidhams basically recruited women to sell the garments at home, calling those agents “fashion experts. “In true multi-level marketing, experts were encouraged to recruit other recruits. of dollars in inventory, which he could not download.
“Multi-level marketing is a legal form of a pyramid scheme, essentially,” Nason said. Furst added, “They were promoting a dream for families across America that is not a reality. “
Stern said the company intended to be fully committed to supporting women.
“I was masked through a reasonable kind of feminism,” she said. “These women were created for failure rather than for success. . . My mother was part of a multilevel marketing business when I was a child and I saw the cost of accusing her. And that was one of the reasons I personally sought to make this document.
The Stidhams agreed to sit down with the filmmakers to give them their side of the story, withdrawing from an interview scheduled at the time.
Faust, who won an Oscar for the production of Spotlight in 2015, said of the Stidhams: “They’re smart salespeople, and that’s what allowed them to grow and become so big. . . They had an intelligent concept [originally] and unfortunately ended up abusing that concept. . . and they grew up too fast and exploited the women they promoted for them by saturating the market in a way that was simply unsustainable. And then the company just imploded from there.
Watch the video on the panel above.
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