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From May 13 to 22, in Brazil’s highest city, the green mountain hotel of Campos do Jordão, closer to a northern European city thanks to its architecture and pine forests, the first FestCampos Cultural was presented this year alongside the thirteenth Winter Show, an annual occasion of the Brazilian audiovisual industry similar to CinemaCon where exhibitors and vendors boast of the latest releases.
Free activities come with projections of existing outputs, video projections, and panels.
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A key component of FestCampos is an online series of 18 interviews, FestCampos Talks, which begins on May 21 and features conversations with leading foreign actors in the film and television industry that will define practices and trends in content production and distribution.
“With the rise of content generated through streaming platforms, it’s about teaching and empowering manufacturers to read about global business models,” says Fernanda Martins, curator and maker of FestCampos Talks.
“It’s only for Brazilian professionals, but also for foreign players who need to be informed about how to exploit the Brazilian market,” he said.
The 30-minute interviews have 4 main parts that point to the following questions:
Stories: With the advent of streaming platforms driving a boom in audiovisual content production, what are the demanding situations for creators and artists?How do local cultures support new narratives?
Innovation: what will the new platforms for the production and distribution of audiovisual content look like?How is the market ordered in terms of generation and financing?
ESG (Environment, Social and Governance):
How to use audiovisual equipment to publicize varied stories?Is it possible to sensitize society on global issues and publicize real novelties in the world?
Music and Sounds for Audiovisual Content: What opportunities are presented to composers and creators when working with audiovisual content?What does the advent of podcasts and audio series mean for the arts industry?
Among the highlights of FestCampos Talks is an interview with Henry Jenkins, conducted through Brazilian documentary filmmaker Leonardo Brant.
Jenkins, an American media specialist and senior lecturer in communication, journalism, moving image arts and education at the University of Southern California, is considered one of the most influential media and entertainment experts of all time. His new project, Civic Imagination, advances the concept that to build a bigger world, we’ll have to be able to reimagine it. It explains how audiences, especially young people, are gradually eating more varied narratives and culturally representative content, in a phenomenon called “pop cosmopolitanism. “Skeptical that we will live in the metaverse, he postulates that narratives will exist via “multiverse” or multiplatform.
XR Entertainment Media Group CEO Jeff Andrick, interviewed by Los Angeles-based entertainment attorney Fabio de Sa Cesnik, founding spouse of the law firm CQSFV and vice president of institutional relations at the Brazil-California Chamber of Commerce, talks about his 3 decades of fun. in the financing of audiovisual content, explaining the original financing models in Hollywood and the new opportunities that have arisen with the emergence of new streaming platforms, explaining the exponential expansion of the call that has made the industry the giant of the billion dollars that it is today.
Jon Kanak, CEO of Activist Artists Management, in a verbal exchange with environmental lawyer Pedro Baracui, explains, among other things, how developing the awareness of creating “green scenarios” and adapting other common sense measures in productions can contribute to the coverage of the environment.
Other standout interviews include one with Pedro Kos, the director of the Oscar-nominated Netflix documentary “Lead Me Home” about California’s homelessness crisis, who explains how he gets funding, introduces his projects to studios, the importance of foreign festivals in securing distribution, and his mind on new narratives and formats.
Martins stresses the importance of turning the mindset of some local manufacturers accustomed to public incentives, which have been cancelled by the current government. “Many are now in more global business models, adding capital, pre-sales and co-productions. The creation of FestCampos Talks as a component of FestCampos has precisely this objective: to teach and empower Brazilian manufacturers,” he says.
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