iOS 17 and macOS Sonoma come with even more privacy features when browsing the web.
Link Tracking Protection is a new feature that automatically activates in Mail, Messages, and Safari in incognito mode. It detects user-identifiable tracking settings in link URLs and automatically detects them.
Adding tracking settings to links is one of the tactics that advertisers and analytics corporations review to track user activity on websites. Instead of storing third-party cookies, a tracking ID is simply added to the end of the page URL. Tracking prevention features that block cross-site cookies and other query garage methods.
Navigating to this URL allows a target analytics or advertising service to read the URL, extract the same unique parameters, and associate them with your number one user profile to serve personalized ads.
Apple is looking to crack down on this habit across all of its operating systems this year. Safari will automatically detect which parts of the URL it identifies and only delete the parts, leaving the rest of the URL intact for you to access the web page you were looking for. visit.
This procedure is done smoothly when navigating the browser in Safari incognito mode and the links that the user clicks from the Mail application
As a partial mitigation, Apple offers advertisers another way to measure the success of the crusade, with the use of Private Click Measurement ads now available in Safari’s Private Browsing mode. User activity.
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Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, each and every week, on the Happy Hour podcast. Discover his private blog. Send a message to Benjamin by email or Twitter.