iOS 14 and macOS Big Sur will “intercept traffic” to Apple News publishers’ Internet sites, redirecting users to the Apple News app on iPhone, iPad, and Mac, TechCrunch reports.
Discovered through Tony Haile’s Scroll news service, Apple traverses publishers’ websites through channeling users who intended to read a story online to read it on the Apple News platform.
The redirect feature is only enabled when a user has a paid Subscription to Apple News, because the $9.99 subscription to stories through a paywall from publishers like The New Yorker and The Wall Street Journal is only valid through the News app, not on Internet sites. individual editors.
In theory, through ‘traffic interception’, Apple may offer greater delight to Apple News subscribers because they can click on a payment link they have noticed online and immediately access the story, but unlike from an editor’s point of view, the ‘Open Web Links in News’ feature can be a risk , as it reduces the number of visitors to sitesArray, which reduces the user’s advertising benefit and the chances of registering directly with the publisher’s subscription service.
In a TechCrunch statement, an Apple spokesperson said, “This update gives subscribers transparent access to content that is a component of their News subscription” and that users can disable automatic redirects in the News settings.
Apple is committed to creating the most productive fun for Apple News subscribers. This update provides subscribers with content that is part of their News subscription, directly in the News app or publisher app, as well as increased engagement and profit opportunities in Apple News. News subscribers can set their personal link tastes in their News settings.
Apple is providing a trial version of Apple News, to some former subscribers of the service who have since canceled their paid subscriptions, to encourage the adoption of their new Apple News and Audio stories.
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