In addition to bringing sustainable fibres to clothing and sleepwear, Tencel’s eco-friendly processes also bring a comfortable touch to homes around the world.
Tencel
The Covid-19 pandemic has brought many changes in our lives. Now, more than two years after the first lockdown, all restrictions in the UK and Ireland have been lifted, and much of our lives are regaining some sense of normalcy.
However, some adjustments in intake seem to be here to stay. The pandemic has replaced the number of other people living and dressing: informality and comfort have taken precedence over wardrobe and lifestyles.
“Consumers have begun to realize the issues of the garments they buy. After months of living and running from home, they now need sustainable and more comfortable designs,” says Judy Chen, Director of Global Business Development, Knitwear and Fashion Essentials, Lenzing Group. , which manufactures state-of-the-art fibers under its Tencel brand.
Tencel
“They learned valuable classes from their time at home. Fashion trends are possibly evolving, but a dominant trend that emerged last year is that relevance is key: what applies to consumers in those days is the combination of comfort, wellness and sustainability.
“As we navigate a post-COVID-19 world, we anticipate that they will continue to permeate fashion and beyond. “
As casual clothing took over, so did the importance of comfort at home. The closures have drawn shoppers’ attention to comfort in their private setting through lifestyle pieces such as cushions, blankets, bedding and towels. Just go on.
“In addition to the developing demand for homewear, continue to pay more attention to the quality and comfort of your home textile products,” says Ebru Bayramoglu, head of global business development at Lenzing.
Tencel
And, as with your clothing purchases in general, sustainability has a higher priority in consumers’ buying habits.
“In addition to changing consumption habits, one of the most attractive observations of the pandemic is the benefits it has had on the environment, encouraging consumers to be more attentive to the world of herbs,” says Bayramoglu.
“For many, this has led to smarter purchasing decisions and increased demand for eco-friendly products that can sustain the planet in the long run, whether in their wardrobes or in their homes.
“At the heart of those new grocery shopping preferences, consumers are now looking for high-quality products with an exquisite touch and, above all, durable.
“At Lenzing, we expect increased demand from brands and stores for eco-friendly fibres in fashion and home, as more of them will make the transfer to meet the demands of new customers. “
Tencel’s benefits, from its skin softness to its long-lasting softness and botanical origins, mean it’s already being used in other tactics in people’s wardrobes, Tencel’s general ready-to-wear segment, through retailers and brands like Asos, Ted Baker. and Levi’s.
Tencel
In the home, classic fibers such as cotton, wool, silk and polyester can be combined with Tencel for qualities such as softness, absorption, breathability and color shine, while bringing durability to the house through Tencel Home furniture fabrics. In fact, Tencel, which is celebrating its 30th anniversary this year: produces fibers made from sustainably sourced wood and an environmentally friendly closed-loop production process. In addition, they are completely biodegradable in soil, sea and water situations in 90 days, as well as compostable and fully traceable. through Lenzing’s patented fiber identity technology.
This makes Tencel lyocell and modal fibers flexible and suitable for a wide variety of home programs: thanks to the diversity of Tencel Home.
“Closures and the current continuation of ‘working from home’ lifestyles have led to home textiles fitting an incredibly vital component of our lives,” says Ebru Bayramoglu, head of global business progression at Lenzing. “Whether they curl up on the couch for a cozy night or tuck into a comfortable bed, home textiles are more vital than ever, meaning consumers have a new preference for higher quality and exquisite comfort. “
Brands and stores looking to expand into home and lifestyle products can take advantage of this with Tencel Home. Its durable lyocell fibers, for example, are well suited for bedding and home textiles, and are already used in a wide variety. of corporations internationally, adding West Elm and Pottery Barn.
While Tencel’s comfortable touch is best for sleepwear, pajamas, and underwear, it can also bring lasting and functional benefits to the bedroom, through bedding, mattresses, and upholstered products, such as pillows and duvets.
Tencel
Luxury bedding can be made of Tencel fibers with Micro technology, which creates a silky touch and an herbal shine, thanks to the thinness of the threads.
Similarly, when used in pillows and duvets, Tencel lyocell cellulosic fibers moisturize better than other filler materials, helping to keep users cool and dry.
When used for durable bath products, Tencel fibers are also exceptionally gentle on the skin and moisturize well, making them especially effective when used in towels.
Tencel
Compared to cotton, Tencel modal fibers can also remain softer for longer periods of time. This is for bath products such as towels, as they can withstand repeated cycles of washing and drying, while retaining their softness for longer.
For information, please contact Ebru Bayramoglu, Head of Global Business Development, Lenzing:
e. bayramoglu@lenzing. com
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