During his presentation, Holthaus stated emphatically: “We are very committed to the discrete graphics market and will continue to make strategic investments in this direction. This directly contradicts Gelsinger’s previous comments in November, which recommended reducing the need for investments in discrete graphics. Specifically , said on the company’s earnings call that Intel’s focus on graphics would increasingly become “large built-in graphics capabilities,” which the market interpreted to mean that it would integrate graphics into processors, not graphics for games.
His new control’s assurance that Intel is still committed to the graphics market comes at a critical time for the company. Despite recent challenges, coupled with the perceived monetary failure of Lunar Lake computer processors, Intel’s silver lining lies in the graphics card market. The company recently celebrated its first big break with the Intel Arc B580 graphics card, which was temporarily sold out in most markets.
Industry analysts, however, remain cautious about Intel’s long-term strategy. Some believe that Holthaus’ positive tone may mask a slower retreat from discrete graphic space. The company could turn to AI-focused developments, similar to recent trends established through competition from AMD and Nvidia.
However, Intel is moving forward with its line of graphics cards. Holthaus has announced the imminent launch of the B570 GPU, an even cheaper option than the B580.
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