Supported by
By Sapna Maheshwari and Mike Isaac
Sapna Maheshwari on TikTok and the media. Mike Isaac on Meta and social media.
On a recent Wednesday in Brooklyn’s Dumbo neighborhood, Mosheh Oinounou, a former producer for CBS, Bloomberg News and Fox News, swiped through Instagram. He had started his morning reading major newspapers and more than a dozen newsletters. Then he spent much of the day turning many of the articles into posts on his Instagram account, under the handle Mo News.
A Wall Street Journal article on aging Americans was circulated through a photograph of a cake that read, “Record Number of Americans Will Turn 65 This Year: Rich, Active, and Single. “-year-old, he also made the impression on camera with the co-host of his daily news podcast about the importance of how Republican presidential candidates conducted polls and why President Biden was a registered candidate in New Hampshire.
The content earned Mo News 436,000 fans on Instagram, turning what was once a pandemic-looking task into a company with 3 full-time workers and greater visibility. In December, the State Department presented Mo News with an interview with Secretary of State Antony J. Blinken. Oinounou said the company told him: “We understand how other people get their information. “
“People are very critical and cynical about the data they get from the mainstream media,” Oinounou said in an interview. “It resonates where this guy on Instagram utters the news. “
Oinounou is part of a generation of personalities who have figured out how to package data and spread it on Instagram, increasingly transforming the social platform into a data force. Many millennials and Gen Xers, echoing how older generations used Facebook, have more comfort. reading the news on Instagram and reposting posts and videos from your friends to Instagram Stories, which disappear after 24 hours.
We are retrieving the content of the article.
Please allow javascript in your browser settings.
Thank you for your patience as we determine access. If you’re in Reader mode, log out and log in to your Times account or subscribe to the full Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all the Times? Subscribe.
Advertising