If your phone takes amazing photos, it is likely that your camera has been augmented by synthetic intelligence built into the operating system. Now the videos get the same treatment.
In recent years, smartphone brands have turned their cameras into cameras that capture knowledge for AI processing beyond what they capture the lens and sensor in a bachelor photo. This well transforms a smartphone into a professional camera in automatic mode and lowers the bar to capture attractive photos and videos.
In the era of TikTok and vlogs, there is a great demand to produce professional quality videos without problems on the go. Like still images, videos taken with smartphones are not only found on the lens and sensor, but also in enhancement algorithms. To some extent, these lines of code are more critical than hardware, argued Andreas Lifvendahl, founder and CEO of the Swedish company Imint, whose software now improves video production on some 250 million devices, the most of which comes from Chinese manufacturers.
“[Smartphone manufacturers] get other answers from the camera: motion sensors, gyroscopes, etc. But the real one, I’d say, is more on the software side,” Lifvendahl told TechCrunch over the phone.
Imint began his life in 2007 as a university studies team derived from Uppsala University in Sweden. He spent the first years building aerial surveillance software, a state-of-the-art innovation that discovered his first consumers in the defense market. In 2013, Lifvendahl saw the arrival of a wide adaptation of smartphones and a great opportunity to bring the same generation used in defense drones to phones in people’s pockets.
“Smartphone brands were making a strong investment in camera generation and it was a wise decision,” he recalls. “It was very difficult to locate functions with a direct appointment with consumers in use, and the camera was one of them because other people were looking to document their lives.”
“But they lacked the essentials through megapixel focus and still images. Consumers sought to express themselves in a charming way through videos,” the founder added.
Source: Imint video enhancement, Vidhance
The following February, the Swedish founder attended Mobile World Congress in Barcelona to assess supplier interest. Unsurprisingly, many exhibitors were Chinese phone brands that browsed the convention in search of partners. They were intrigued by the solution of Imint and Lifvendahl went home to start adjusting their smartphone software.
“I’ve never come across this kind of open attitude to take such a quick look, a transparent sign that there’s something here with smartphones and cameras, and especially videos,” Lifvendahl said.
Vidhance, Imint’s ment software package primarily for Android, will be released soon. Today, you can precision, decrease movement, track moving objects, automatically adjust the horizon, decrease noise and reinforce other facets of the video in real time, all through in-depth learning.
In search of expansion capital, the founder took the startup to the Stockholm Stock Exchange at the end of 2015. The following year, Imint won its first main account with Huawei, the Chinese telecommunications device giant that was aggressively catching up on smartphones at the time.
“It was a turning point for us because once we were able to paint with Huawei, everyone else thought, “Okay, those guys know what they’re doing,” the founder recalls.” And from there, we grew up and grew. “
The hyper-competitive nature of Chinese telephone brands means that new technologies are sold seamlessly that can stand them out. The problem is the intensity that accompanies the competition. China’s generation industry is respectable, and infamous, for its rapid pace. Slow ones can be shredded in a few months.
“Somehow, it’s very similar in America. It’s very direct and very opportunistic,” Lifvendahl said of his delight in Chinese customers. “You can get an offer even at the first meeting or at the moment, for example,” it’s okay, it’s interesting, if you can prove it works on our next product release, which is scheduled in 3 months.” Need to start a contract now? ? ‘”
“It’s a smart side, ” he continued. “The problem for a Swedish company is the call it has about suppliers. They need us to pass and supply Array and it’s complicated for a small Swedish company. So we have to be really efficient, build smart equipment and have smart systems. “
Fast speed also permeates the progression cycle of phone manufacturers, which is not smart for innovation, Lifvendahl suggested. They respond to market trends, don’t think about the future, what Apple excels at, or don’t conduct proper market research.
Despite all the internal interference, Lifvendahl said he is surprised that Chinese brands simply “come out of phones of such quality.”
“They can launch a flagship product, maybe take a break on the weekend, then next Monday they rush for the next project, which will be launched in 3 months. So there’s no time to plan or prepare. There would be a lot of the main points that will be resolved in 4 or five weeks. Consult to link a lot of other parts with fifty other suppliers.”
Imint is one of the corporations that thrives by locating a niche that is difficult to enter. In fact, there is competition, which sometimes comes from giant Japanese and Chinese corporations. But there’s a market for a small player that focuses on one thing and does it very well. The founder compares his business to a “small niche shop on the corner, the hi-fi store with dear speakers.” Its competitors, on the other hand, are Walmart with giant catalogs of imaging software.
Approximately three-quarters of Imint’s profits come from the license of its proprietary software that plays those tricks. Some consumers pay royalties on the number of sent devices that use Vidhance, while others opt for a constant annual rate. The rest of the proceeds come from licensing your progression tools, or SDKs, and maintenance costs.
With around 40 employees, Imint now offers its software to 20 customers around the world, adding the four big Chinese huawei, Xiaomi, Oppo and Vivo, as well as chip giants like Qualcomm and Mediatek. ByteDance also agreed to integrate Imint’s software with Smartisan, which sold its main generation to the TikTok matrix last year. Imint is starting to look beyond mobile phones to other devices that can gain advantages from images, from action cameras, customer drones to frame cameras for law enforcement.
So far, the Swedish company has been immune to industry tensions between the United States and China, however, Lifvendahl is involved as the two superpowers move towards technological self-sufficiency, with foreigners like him placing him to penetrate the two respective markets.
“We are in a small, impartial country, but we are also a small business, so we are not a strategic risk to anyone. We interfere and solve a riddle,” the founder said.
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