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I am what could be called a veteran search engine optimizer. I have many years of experience in the context of various search engine optimization occasions (lectures, webinars, trainings, etc. ). I’m concerned about the debatable debates about search engine optimization on various social networks.
I also had my bullying percentage.
However, I also learned a lot from other search engine optimization veterans. They have been remarkable role models for others in our industry.
In this article, I want to share what I learned from attending so many search engine optimization events and my delight on social media platforms. Here’s what I learned about managing non-professional treatments.
I know this would possibly seem contradictory. If you’re in a real-time situation, it’s usually to have a defensive first reaction.
Overcome this reaction. If you listen, chances are you’ll hear about things you may never have had any idea about or never found. Listening to and reading about the other approaches to search engine optimization can make it a more effective search engine optimization.
I learned this from Danny Sullivan, now Google’s public search link. Every time he organized a consultation for one of his lectures, he included a panel of experts with varied opinions.
At first, I thought Sullivan was crazy. However, once I learned that his journalistic aspect appeared through extensive research, my point of view also changed.
At first, I wasn’t the most productive at saving my reviews. In fact, Sullivan pointed out to me, privately, that I refuse with my head when I disagreed with some other panelist. I wasn’t aware that I was doing it. Still, it allowed me to avoid paying attention to what other stakeholders were communicating.
I didn’t necessarily have to agree with other people’s perspectives. Neither do you. However, pay attention to the perspectives of others. Try to perceive each and every point of view. This will help you more in SEO.
If you attend a real-time or recorded event, learn how to turn off your keyboard, even if you have a silent keyboard. The sound will distract participants from the speaker’s content, especially if several participants write at the same time. Mouse clicks can also be a distraction.
This recommendation would possibly seem obvious given the school, school and university environment. In the case of professional events, however, it’s about listening to the speaker, not distracting him.
I learned this trick from Michelle Robbins, former editor-in-chief of Search Engine Land. I once took notes on my pill when I was on the panels. like ignoring the other panelist, not paying attention even if it’s the other way around.
At the time of writing, the COVID-19 outbreak has limited in-person events. However, be courteous and courteous when taking notes once we return to in-person events.
No one has precisely the same frame of reference as someone else. For example, my framework for search engine optimization is to consider it as a form of communication between content providers, search engines, and search engines. I who look for engine optimization is optimized for other people who use search engines. People first, the second generation.
In my previous definitions of search engine optimization in my books, I used other definitions. These definitions concentrate more on the marketing facet of search engine optimization than on the communication facet. Therefore, my frame of reference has evolved. In fact, I have already been disappointed by the U. S. Congress. We are in the U. S. for not having fundamental wisdom about Internet search.
That doesn’t mean others have the same definition of search engine optimization as I do. Nor does it mean that my technique for seeking engine optimization is the same as that of others. For example, I have never spammed search engines. I never will. o. I feel like it bites the proverbial hand that feeds you.
It is general to challenge a search engine optimization opinion. Our global would be boring if we all agreed with each other. I am more informed through challenging criticism than blindly accepting everything I read and hear.
What do I mean, really? Don’t label other people unfairly. Don’t be impolite or condescending. Avoid stereotypes. Every time I hear insults or private attacks, it means that my point of view is correct because an antagonist does not question my research. He or she resorts to private attacks.
Stick to your facts, knowledge and research. Take the lure of “injustice. “
This recommendation would also possibly seem counterintuitive. Again, my purpose is to be informed of others. It means being informed of other people who have different perspectives than you.
This helped track down SEOs who disagree with me. I need to know why we disagree. This can be something as undeniable as our view of search engine spam. I’m not. Other SEOs think it’s up to a company or organization to take the risk. Different approaches, other business models.
I’ve learned that many search engine optimizations don’t perceive data architecture. Perfume information and basic design concepts compatible with search engines. I am a search engine optimization technician as well as an Internet designer/developer. technical skills like me. Many looking for engine optimizations have greater technical skills than me.
I learned that many SEOs take into consideration that taxonomy is hierarchical. While in reality, a purely hierarchical taxonomy can lead to orphans and silos, two things that have a negative effect on search engine visibility. Link building guru Eric Ward taught me a lot about silos. Just like data architecture guru Peter Morville.
Following them on social media, reading their books, and implementing their tips has been invaluable to me, both as a search engine optimization professional and as a data architect.
I note the opposite situation. A colleague who disagreed with me on almost any and all search engine optimization topics always wondered my views. He didn’t hesitate to stereotype me with his colleagues and friends. However, he still followed her on social media. why he treated me so badly.
I learned the reason. Somehow, she “despised” my education and training. It is true that I do not expect my colleagues to go through formal education like I do. PhD systems are not for everyone.
My education is my choice. My variety of education and certification systems is also my choice. My possible options don’t have to be the possible possible options of others.
Whenever I have a challenge at a study event, I provide resources: books, articles, education courses, certificate programs, etc. I provide the resources of my data and data.
Lesson learned? I unsubscribed from this specific colleague. His publications and articles were uploaded to my knowledge of studies. I gave him a chance.
Don’t be afraid to give a chance to your peers who disagree with you. They will inform you of things that have never happened to you.
I am grateful to two other people for this advice, Barry Schwartz and Bill Slawski. I have been at odds with those two gentlemen for years.
Hereto? I have a deep respect for what they have done for the search engine optimization industry. They have become archivists of search engine optimization. (I once wrote about search engine optimization and filed here. )
If you want information on search engine optimization and patents, Slawski is the most productive user to contact. If you want information about updates to a rule set, Schwartz’s articles are an exceptional resource.
I admit I wasn’t in favor because at first I didn’t perceive Slawski and Schwartz to be two of the most productive search engine optimization archivists in the industry. However, I have continued to provide you with fair and objective observations over the years. . Once I knew it was my attitude that needed to be adjusted, I did.
Now, I do not hesitate to refer my two colleagues to and even jobs, in which I think they are more qualified than me.
Here is a brief summary of how to take care of non-professional search engine optimization treatment:
You may professionally disagree with other search engine optimization colleagues. By doing so, you can also be informed of very important things for your search engine optimization career. You never know. You can also simply learn about them data that otherwise would never have come to mind.
The reviews expressed in this article are those of the guest and not necessarily of Search Engine Land. Staff emails are indexed here.
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